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James Taylor and His All-Star Band Use Text to Win Platform to Promote His Show

James Taylor and His All-Star Band Use Text to Win Platform to Promote His Show

Five-time Grammy Award winner and Rock and Roll Hall of Famer James Taylor is offering a chance to win tickets to his show. All participants need to do to enter is text the word JAMES to the number 65047 for a chance to win tickets.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter.
  • Hundreds of new emails were collected

Prize: Ten (10)winners will each receive two (2) tickets to see James Taylor and Bonnie Raitt.

To get started with your own text-to-win, see our features and pricing.

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How Text to Win Can Rev Up Movie Promotions

How Text to Win Can Rev Up Movie Promotions

As we enter the summer movie season, now is a good time to take a look at how a text sweepstakes can rev up movie promotions…

Here are some tips on how to use a movie promotion text to win to get more people to see your movie.

Give Away Prizes Related to the Movie

One of the most exciting aspects of a new movie premiere is the unique promotions that come along with it. If you really want to attract attention, you should give away prizes with your movie promotion text to win that are directly related to the movie.

Prizes can include a trip to the movie premiere, a vacation inspired by the storyline in the movie, tickets to see the movie in a local theater, or new toys or tech gadgets featured in the movie. All of these prizes are designed to keep the movie as the main focus of the promotion.

Prizes that are also closely related to your movie are also more likely to attract participants to your text to win that are genuinely interested in the movie. That means that even if they don’t win first prize in your text sweeps, you can expect that they will still go to see the movie.

You can also give your subscribers an extra nudge by using the text sweep to notify them that you are offering a prize that they can only get at the movie theater after redeeming their tickets.

Add Your Text Sweep to Your Ads

The best part about using a text to win to promote your movie is that you won’t need to create separate advertisements just for the text sweep. In fact, the “text to enter” call-to-action can piggyback on any other type of promotional campaigns – billboards, posters, TV ads, radio, and even in trailer clips online.

Joint Promotions With Your Partners

Movie production companies frequently partner with other businesses in ad campaigns featuring the movie. If you want to increase the reach of your text to win, you can feature your text sweep call-to-action in the advertising promotions that you do with your partners as well.

Partnerships are a great way to tap into new audiences. It only makes sense to make the most of the relationships that you have already established with your partners by promoting your text to win.

Ready to get movie fans excited about your new movie? To get started now, see features and pricing.

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Seven Daughters Wines Text to Win “Summer Bucket List” Sweepstakes Powered by Sweeppea

Seven Daughters Wines Text to Win "Summer Bucket List" Sweepstakes Powered by Sweeppea

Wine brand Seven Daughters is gaining retail space with text to win sweepstakes. Wineries increase orders and help retailers sell more cases by adding a text to win promotion to be featured in endcaps or special displays. These endcaps and displays boost sales and gain attention, while the text to win helps them build a database of customers. It’s a win-win.

Objective:

  • To create a fun and engaging text-to-win sweepstakes to promote new wines.
  • To gain preferential end-cap shelf space and product positioning with retailers.

Results:

  • Hundreds of participants entered

Prize: Four (4) random winners will get a chance to win a bucket list item this summer

To get started with your own text-to-win, see our features and pricing.

(Photo by Seven Daughters Wines)

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Dierks Bentley Uses Sweeppea’s Text to Win to Promote His Music Show and Tour

Dierks Bentley Uses Sweeppea’s Text to Win to Promote His Music Show and Tour

American singer and songwriter Dierks Bentley is promoting his “What The Hell World Tour” by offering a chance to win tickets to his show. All participants need to do to enter is text the word DIERKS to the number 65047 for a change to win tickets.

Objective:

  • To promote the tour
  • To build excitement and awareness for the event.
  • To gain a database of participants to market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails were collected

Prize: Five (5) Winner(s) will each receive two (2) tickets to see Dierks Bentley at Jiffy Lube Live in Bristow, VA.

To get started with your own text-to-win, see our features and pricing.

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Mossberg Flex Shotgun Text to Win Sweepstakes

Mossberg Flex Shotgun is Prize for Text to Win Gun Sweepstakes

O.F. Mossberg & Sons wanted to capture leads and use a sales incentive for prospective customers and gun stores who visited their booth during the National Rifle Association show. They used Sweeppea’s text to win platform to run a gun sweepstakes offering booth visitors a chance to win a Mossberg FLEX 500 20 Gauge shotgun. Entrants also received a personal discount coupon for their next Mossberg store purchase. It was a win-win for fans and the brand.

Objective:

  • Capture booth visitor information
  • Provide an offer to all participants and booth visitors
  • Create a fun and easy-to-enter sweepstakes

Promotional Channels:

  • Booth displays and show advertising

Outcome:

  • Hundreds of participants entered.
  • Everyone received a discount code on their next purchase

Prize: One (1) FLEX Combo Shotgun: Field/Home Security 54320, 20 Gauge

To get started with your own text-to-win, see our features and pricing.

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TRAIN band Uses Text to Win Sweepstakes to Promote Concert Shows & Tour

TRAIN band Uses Text to Win Sweepstakes to Promote Concert Shows & Tour

The Grammy-award winning band famous for “Drops of Jupiter” is using Sweeppea’s Text to Win platform to promote their concerts while on tour.

Train is an American roots rock mega-band and is giving fans a chance to win tickets to their shows. All fans need to do to enter is text the word TRAIN to the number 65047 for a change to win.

Objective:

  • To promote the show.
  • To build excitement and awareness for the event.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Ongoing, with hundreds of participants entering
  • Hundreds of new emails were collected

Prize: Five (5) winners each received two (2) tickets to see the show.

To get started with your own text-to-win, see our features and pricing.

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How to Run an Instant Win Text Sweepstakes for More Excitement

Text to Win and Instant Win Sweepstakes and Contests

Do you want to give away awesome prizes to your customers right now?

Running an instant win text sweepstakes is a great way to drum up excitement for your brand. Instead of forcing your subscribers to wait weeks to find out if they’ve won, an instant win text sweepstakes delivers the immediate gratification that your subscribers will love.

So how do you get an instant win text sweeps going for your business? Here are the steps to follow.

Set Up Your Campaign

Setting up an instant win text sweepstakes can be done quickly with Sweeppea. Just follow these simple steps:

  • Get your own branded Sweepskey
  • Set up your entry form using the Online Entry Form Wizard
  • Create your official rules by uploading your own or using our Official Rules Wizard

And then you’re ready to go with our platform. After your campaign is in progress, you can use our campaign data reports to track the success of your sweep. With text marketing compliance and tight security baked in, our instant win text sweeps platform is the most powerful way to launch your campaign.

Selecting the Winner(s)

Next it’s time to choose the winners. With our platform, you can auto-pick instant winners based on number of entries (every 100 entries) or schedule a date and time to randomly draw one instant winner. The auto-pick solution will save you time if you have to pick multiple winners for different prizes.

If you’re offering one big grand prize, scheduling a date to choose an instant winner makes for a hands-off solution so that you don’t have to manually select a winner on your own.

However, you can also use a combination of both methods for selecting winners if you’re offering both smaller prizes and a grand prize for your instant-win sweep. bd’s Mongolian Grill used this strategy when they ran an instant win text sweep through Sweeppea to mark their 25th anniversary.

The company offered a grand prize trip to the Caribbean for a single instant winner while offering 2nd through 5th place prizes, as well as, daily instant-win prizes.

As a bonus hint for setting up a successful instant win text sweepstakes, make sure that you have plenty of prizes available. When your subscribers believe that they have a fair chance of winning because there are many prizes available, they’ll be more likely to sign up.

Ready to attract new loyal fans to your brand? To get started now, see features and pricing.

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Singer Jimmy Buffett Uses Sweeppea’s Text to Win to Promote Concerts

Singer Jimmy Buffett Uses Sweeppea’s Text to Win to Promote Concerts

The toes-in-the-sand ambassador and Margaritaville singer wanted to stoke your buzz by offering a chance to win tickets to his show. All participants need to do to enter is text the word JIMMY to the number 65047 for a chance to win tickets.

Objective:

  • To promote the show
  • To build excitement and awareness for the event
  • To gain a database of participants to re-market sponsor’s offers via text message and emails

Promotional Channels:

  • TV channel spots
  • Social Media promotion
  • Local billboard advertising

Outcome:

  • Hundreds of participants enter
  • Hundreds of new emails were collected

Prize: Five (5) winners each received two (2) tickets to see the show

To get started with your own text-to-win, see our features and pricing.

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Harvey’s Supermarket Uses Text-to-Win Platform to Connect with Customers via Mobile

Harvey’s Supermarket Uses Text-to-Win Platform to Connect with Customers via Mobile

Harvey’s Supermarkets knows that customers are on the go and glued to their mobile screens. So they asked “How can we reach them on their mobile phones?”

The answer… build excitement and buzz by offering a chance to win a $250 gift card each week with text to win! Customers also sign up to receive deals by text message from Harvey’s. All participants need to do to enter is text the word HARVEYS to the number 65047.

Objective:

  • To build excitement and engagement at the stores.
  • Build a database of customers to send offers to via text message.

Promotional Channels:

  • In-store display and POS
  • Social Media promotion
  • FSI and direct mail shoppers

Outcome:

  • Hundreds of participants entered.
  • A new way for Harvey’s to reach their mobile customers.

Prize: Weekly winners receive a $250 gift card.

To get started with your own campaign, see our text to win features and pricing.

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Promoting a Concert or Music Festival? Promotional Ideas for Mobile

Concert promotion ideas using text to win

Concerts and music festivals need to be heavily promoted in order to be successful. While social media campaigns are a given, you can also promote your event with a text to win. You can use a text to win to not only attract more people to your event, but also to offer prizes and add to the experience for attendees.

The most important reason to consider it is because text bridges the gap between traditional media and mobile. If you’re not sure where to start, here are a few ideas on how to use text to win to promote a concert or music festival.

1. Run a text to win and offer prizes.

Fans are already excited about seeing their favorite acts perform. You can really take the experience over the top by offering prizes that help them get even closer to their favorite performers. With a text to win, you could offer a chance to win VIP seats (as this comedian did), meet the band, go to a side event at the festival, get t-shirts or a basket of free items from the venue or performers.

2. Create a database of mobile numbers to send messages.

Marketing to festival attendees shouldn’t end once you get them to buy tickets. In fact, once you build a database of mobile numbers, you can send to them messages before, during or after the event. (See this post about the value of your text subscriber list.) By texting them during your event, you can measure engagement and keep things exciting by offering access to special venue features that only your mobile subscribers will know about.

3. Share links to exclusive content, such as video or audio downloads.

Want to drum up more shares and excitement? This is how you do it. By texting links to content before or after the event, you can give your event attendees something exciting to share with their friends, especially if it’s exclusive content. Once subscribers enter your text sweep, they will get any other texts you send leading up to the event. Just make sure you let them know they might receive other offers or exclusives when they sign up.

4. Alert them of future concerts or events later.

Let your subscribers know when their favorite acts are performing again.  They’ve already shown they’re interested by subscribing, right? Alert them of other upcoming events to leverage your marketing even further.

5. Ask them to download a venue or music app, if one is available.

Want to get more exposure for your music app? Just ask subscribers to sign up for it after they opt in to your text to win campaign. Or instead of having them look for your app, just tell them to “Text APP to 65047 to receive a download link” and capture their mobile number for future text (SMS) marketing efforts.

To get started with your own text to win, see features and pricing.