October 14th, 2014
Hone Dept reminds you to send a text message to join in the savings.

Hone Dept reminds you to send a text message to join in the savings.

The short answer in this case is not very short at all. I’m going to summarize what are the key elements to setting up an (SMS) text marketing program for your business.

First, it’s important to know why you are thinking of mobile text messages as a marketing program. Yes, I know it’s cool, but why else? Are you seeing site traffic and site purchases from mobile visitors? Do you see text as an effective way to communicate or share offers? Are your competitors doing it? Are customers asking for you to send them offers via text? Text (SMS) is a powerful, personal, effective, and a trackable mobile channel.

SMS or text messages are typically read within 3 minutes of receipt versus 48 hours for emails. Just about every phone can accept text messages and studies have showed that customers prefer offers via text message to those via mobile web, apps and email. “Mobile offers are redeemed 10x more frequently than print offers” eMarketer

Back to the question at hand. How To Launch An (SMS) Text Marketing Program for Businesses?

Here are five steps to get you started with text message marketing:

  1. Goals- To increase sales and communicate via text message are the number one reasons we get hired. If these are your goals, please proceed to the next step.
  2. Database- Text message marketing requires a 100% opt-in database of subscribers. Offering customers an incentive and providing an easy way to enter your mobile SMS program is the way to build your database.
  3. Mobile Partner- To ask customers to join your mobile program you will need a short code. It’s a five or six digit number from which one can deliver messages and accept subscribers. A good mobile partner (hint: us, Momares.com ) will provide you with a short code (65047) and the backend platform to manage subscribers.
  4. Promote your Program- You can start by inviting Facebook fans, Twitter followers, or in-store patrons to text a keyword to the short code (Text STORENAME to 65047 to enter.)  to begin receiving offers, alerts, or offering an incentive to sign up such a sweepstakes prize.
  5. Optimize – As with any marketing program, it’s important to test and compare to determine the best performing campaigns.

I hope the five steps above can help you get your program organized. If you need any help, please email us at support@momares.com






October 3rd, 2014

What is the Difference Between Mobile Marketing with SMS vs. MMS?The short answer is that MMS allows images, video, and more text characters that SMS’s 160 text characters max. It sound like MMS is the clear choice but that’s not where the real limitations to MMS are.

SMS (Short Message Service) is what we have come to know and love as a text message. MMS (Multimedia Messaging Service) is the technology that expands the core functionality of SMS messages to include multimedia content. This can include web pages, pictures, images, video, ring tones, and so on.

Now, why are we still receiving SMS messages from marketers (like me) instead of the way cooler MMS messages with images and videos?
Below are some of the reasons that explain MMS’s real world limitations:

  • Data Plans: In order to receive MMS messages, customers need to have cell phones with data plans enabled. Currently, slightly over 50% of the cell phone using population in the U.S. maintains a data plan. While pretty much everyone has a text plan or can receive SMS texts. Essentially, sending out an MMS messages immediately eliminates around 50% of the audience from being able to receive them.  So, if the customer doesn’t have a smart phone, they won’t be able to see the message.
  • Costs: Sending MMS messages is more expensive than SMS messages. In cases of large volumes of messages, this can become unfeasible.
  • Carrier Limitations: For the smaller carriers, delivering MMS messages intact is a considerably more complex process than simple SMS. There are numerous places in the referral chain where technological inconsistencies can have a detrimental effect on the end user.
  • Mobile OS’s: Depending on what is being sent, the end user’s phone, operating system, and software version may compromise his or her ability to view the message properly. On the other hand, SMS is a tried and true technology that is available is every mobile phone in the market, smart or not.
  • Technical Expertise: MMS requires more creative (images or video) and technical capacities (cross mobile testing, video file size limitations, etc.) knowledge and tools to deliver an engaging and attractive message.

For now, SMS still remains the king and adding links to videos, websites or graphics or a suitable substitute to MMS.

As technology evolves and costs drop, SMS’s advantages will wane and MMS will become more of a reality. If you have done your work and built a mobile opt-in list of subscribers you will be able to transition your mobile marketing program to MMS with no issues. If you are looking to reach your customers via SMS/text messages, contact us at support@momares.com, we can help.






September 17th, 2014

the-future-of-mobile-phones_o_106907Experts today predict that the future of mobile is the future of everything. It actually seems plausible that an individual’s mobile phone will become the center of his or her life in terms of technology.

A person’s mobile phone will be with them everywhere, and may eventually be smarter than the individual. Instead of figuring out the answers to ones questions after an individual asks them, it may be able to figure out the questions and answers before a person can even think of them. Scary and cool.

The potential for mobile technologies to change the way we live, work, and play is staggering, and mobile companies today are all too aware that the only way to stay ahead of the curb is attract and convert mobile audiences.

Some trends that rapidly emerged disappeared just as quickly, and some of the most promising trends have taken years to reach maturity.

Mobile technology has transformed our lives in a way that could not have been predicted 20 years ago, and the potential for future developments in mobile phones even over the next 5 years is huge.

Future phones are being touted as the ultimate multifunctional devices. Some experts predict that the mobiles of the future will become remote controls for our whole lives, whereas others forecast that in the future mobile phones will literally run our lives for us.

Whether we realize it or not, our mobile phone is collecting behavioral data about us every second – it’s only a matter of time before the phone can start to predict what you’ll want next.

Future mobile phones will involve transparency and transformability. In other words, this means future mobile phones may be flexible and come in many shapes and forms. The entire mobile phone casing will be a display. This would mean that phone users could look at menus from any angle, including from the back of the phone.

The phones currently use and will continue to develop radio frequencies, silicon microphones, and speed and motion detectors to gather and interpret information. They will also pack thermal detectors, ultraviolet sensors for sun exposure and other super-high-tech features to sense the environment, your heart rate, perspiration, and temperament of the user or even people nearby.

Users will be able to snap apart their phones, and add in additional modules in order to change the way the phone can be used, for example, turning the phone into a GPS enabled belt clip for hiking or stretching the screen for watching a video.

The one thing that seems to stay the same is that people will still use the phone to make calls and send messages.






September 10th, 2014

Mobile Optimized Sweepstkes -MOMARESThe short answer is because you get more participants when your sweepstakes is optimized. Making the sweepstakes mobile optimized shows that you are in sync with customer preferred communications channel and you’re making the sweepstakes entry process as seamless as possible. This causes fewer barriers to entry and ultimately more participants.

5 tips to help make your sweepstakes mobile optimized:

No Pinch
The easiest way for a person to know if the sweepstakes is not mobile optimized, is if they have to pinch or stretch their fingers to zoom in or out of the page. Pinching is cumbersome and sweepstakes like these face a higher chance of being abandoned simply because of inconvenience and time consumption in having to zoom in or out to view the content. To prevent this from happening, build a mobile version of the sweepstakes page, formatted for up and down scrolling only and easily legible text. All images should be proportional for the frame. In other words, make the images size up or down automatically based on the mobile device screen size of the user.

Keep the Entry Form Process As Simple As Possible
The sweepstakes entry form should accomplish two goals:
1.    Capture the data you need from the participants
2.    Guide the participants through the entry process
The entry form should be as short as possible to accomplish the marketing data goals and not more. Small changes to the entry form, like combining first and last name fields and not having an address field, can make a huge difference in total participants. Make the form as short as needed, but not more.

Test Across All Mobile Devices and Mobile Browser
Its one thing to make your sweepstakes mobile optimized for iPhones, but if it’s not for Androids, Windows, or tablets, you risk losing participants. Make sure to test your sweepstakes across devices and mobile operating system. This tool can help you test rendering across mobile devices www.mobilephoneemulator.com

Track Mobile Vs. Desktop Entry Stats
Tracking your sweepstakes may provide insights on the kind of devices your specific target market uses to view your site’s sweepstakes. It may turn out that almost all of your sweepstakes entries are coming from mobile devices. This insight can help you focus your future marketing efforts. Google Analytics will give you desktop vs mobile traffic.

We’re here to help. Any questions, reach out to us at support@momares.com






September 2nd, 2014
text to win sweepstkes

Me, me, me.

Running a sweepstakes is one of the best ways of getting more people to join your eNewsletter list, your Facebook page or your mobile text message marketing list.

From time to time we are asked “What are the top prizes people want to win?” Here is the short answer:

  • Cash and gift cards: in reviewing sweep’s participation across all types of clients and all types of industries, a cash prize or gift card prize is the most sought after price. Who doesn’t like cash?
  • Electronics: people love gadgets and hot gadgets are usually expensive. How wouldn’t like to win the latest thing?
  • Trips: the “dream” vacation may not be attainable for many families unless they win it. Vacation experiences are always in demand.
  • Cars: they are always popular with entrants and lately the trend is to give away eco-friendly hybrids.

The best prize for your sweepstakes is the one that attracts your current and prospective customers. All the prizes above are great but the ultimate objective of a sweepstakes is to build a database of your prospective customers you can re-market to.






August 26th, 2014
Facebook Kills the Like Gate
Facebook has removed the functionality to Like Gate or Fan Gate content or promotions. As of Nov. 5th 2014, Facebook will no longer allow Like gates in Facebook pages.

This means that people will no longer be required to click the Like button to enter a sweepstakes or participate in your promotion.

The Fan Gate was a way to ensure that new non-fans could be required to become a fan prior to participating in your promotion.

In turn, sweepstakes were particularly benefitted by like gates on Facebook and this resulted in increased likes for a page and encouraged high quality sweepstakes entries and engaged fans for the brand.

The ideas is that people who were willing to like the page in order to enter the contest, were also more likely to be genuinely interested in the business’s goods or services.

Rest assured removing the like gate would not affect the promotions goals much.

You can still count on Sweepstakes to:

  • Increase your social visibility/social buzz and engagement
  • Increase new fans
  • You will still be able to collect email addresses as part of the sweep entry
  • The number of entries might increase if users are not required to perform an additional action or commit to liking your page.

I don’t believe removal of like gate will result in fewer fans. I think it will help reduce bounces, where people like the page just until the promotion ends, then unlike.

In a nutshell, social sweepstakes will continue to be one of the best tactics to gather qualified Fb fans.






August 12th, 2014

Florida Keys Mobile Sweepstkes

It’s time for Fantasy Fest and high-voltage fun in the Florida Keys! Enter to win a 5-night trip for 2 to Key West and Marathon to explore all the food, fun and fantasy you can handle.  Text WILDKEYS to 65047 to enter or visit http://www.floridakeyswin.com






July 15th, 2014

Florida Keys Summer Getaway Winners 2014






May 30th, 2014
 Learn about the basic laws affecting sweepstakes and contests in the U.S.


Learn about the basic laws affecting sweepstakes and contests in the U.S.

One of the reasons why contests and sweepstakes work so well is because consumers have faith that these promotions are legitimate and that the prizes promised will be delivered as presented. This was not always the case, but today laws are in place to protect consumers and fine companies that don’t play nice. In the U.S., the Federal Trade Commission (FTC) regulates most sweepstakes and promotions. The rest of the regulatory work is handled at the state level, with every state having their own set of laws for sweepstakes and contests.

Disclaimer: I’m not a lawyer and the following information is not legal advice. It’s meant to guide marketers in running promotions. You should contact an attorney for specific advice.

What is the difference between sweepstakes and contests?

  • In Sweepstakes the winner(s) is selected randomly from a group of entries.
  • In Contests the winner(s) is determined primarily on a basis of skill by a judging body. An essay contest is one example.

What should I do if the sweepstakes prize is $5,000 or more in cash or value?

  • When the approximate retail value of all prizes exceeds $5,000, the sweepstakes (contests do not need to be registered) must be registered in the state of New York and the state of Florida. Registration must be done 30 days prior to the start of the promotion in NY and 7 days prior to the start in Florida.

Do I need a surety bond?

  • A surety bond is basically an insurance policy that New York and Florida hold to guarantee the sponsor will award all prizes. If you register your promotion in Florida or New York, you will need to set up a surety bond in the amount of the prize value.

I heard that in Rhode Island you also have to register your sweepstakes?

  • It’s true, but only if you are running a retail sweepstakes with a prize valued at more than $500. A retail sweepstakes requires the participant to walk into a retail store in the state of RI to enter.

What if I’m giving prizes that are less than $5,000 in cash or value?

  • Then you are good and there’s no need to register the sweepstakes in either NY or FL.

What if my promotion is targeted to children?

  • When promoting to children, the Children’s Online Privacy Protection Act (COPPA) comes into play. Operators of commercial website(s) and online services directed to children under the age of 13 that collect personal information, like a sweepstakes, must be compliant with COPPA. This requires posting your Privacy Policy and obtaining verifiable consent from parents to the collection of information from their child. Nickelodeon’s Sweepstakes Official Rules offer a good example.

What about Mobile Sweepstakes and Contests laws?

  • I thought you’d never ask. All federal and state laws apply as in regular sweepstakes. In mobile sweepstakes or contests, where the participants enter the contest via text message (SMS), all of the Mobile Marketing Association’s Best Practices and the Telephone Consumer Protection Act (TCPA) rules should be upheld. As of 2014 the TCPA requires additional opt-in language similar to this;
  • “Message and data rates may apply. Autodialed texts will be sent to your cell phone. Consent is not required to purchase goods or services. To opt out at any time, reply STOP to [your short code]. For help, text HELP to [your short code]. View our privacy policy and terms of service.”
  • It’s extra fine print, but a small price to pay for the most effective way to build a mobile database and gather sweepstakes participants.

What about Facebook promotions?

Facebook recently simplified its sweepstakes and contest rules as follows:

  1. You are responsible for the lawful operation of that promotion, including; The Official Rules and Offer terms and eligibility requirements.
  2. All promotions should be in compliance with applicable rules and regulations governing the promotion and all prizes offered.
  3. Official Rules must include a complete release of Facebook by each entrant or participant and acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
  4. Promotions may be administered on Pages or within apps on Facebook.

Don’t let all of the legal speak discourage you from launching sweepstakes or contests. They are one of the best promotional tools out there by far and you won’t regret your decision to hold one. Like all promotions, just make sure to cross your T’s and dot your I’s. If you need any help with your next promotion contact us at support@momares.com






May 6th, 2014

People often use the words “sweepstakes,” “contest,” and “giveaways” interchangeably. They all mean something different and will affect the type of promotion and rules you use.

The basic definition are:

Sweepstakes are games of chance, where the winner(s) of picked randomly

Contests are a games of skill, where the winner shows the best skills within a particular set of judging criteria.

Giveaway are promotions where something is given free usually to all participants or the first of some.

In summary:  Contest winner(s) are selected by judges and sweepstakes winner(s) are randomly selected.

If you need help planning your sweepstakes or contest contact us at support@momares.com