April 29th, 2016

Enter to Win! Text To Win . Mobile Sweepstakes

Need a cost-effective marketing solution that will give you great returns on your investment? With a text-to-win campaign you can achieve your business goals, while creating a loyal subscriber base in the process.

But which companies are using text-to-win to get results? They range from retailers and consumer product companies to entertainment venues and sports teams. Even B2B companies can use text-to-win for their sweepstakes.

Here are 5 great examples…

Rite Aid

Rite Aid, one of the largest drugstore chains in the nation, recently did a text-to-win campaign they promoted in-store. Customers had a chance to win a $6,000 weekend getaway and a weekly $100 gift card giveaway by texting the shortcode “HAPPY” to “35350.”

MillerCoors

MillerCoors, the maker of the Coors and Blue Moon beers, did a text-to-win campaign last year for July 4th. Customers were asked to text “JULY4” to “70123” to enter the sweepstakes which offered free beer for a year as a prize, as well as, a record player, stereo, and vinyl records.

Charlotte Russe

Charlotte Russe, a popular clothing store for teens, recently started a text-to-win campaign where customers were asked to text “BFF” to “78953” to get one of two discount offers for online and in-store discounts.

New York Islanders

The New York Islanders, a New York hockey club, partnered with the NY Lottery for a text-to-win campaign during one of the team’s games. Customers were entered for a chance to win a private suite for up to ten guests by texting “NYLOTTERY” to “232323.”

The Billboard Music Awards

The Billboard Music Awards is currently running a text-to-win campaign offering a chance to win a trip to the awards show. However, they’ve added an extra twist on the text-to-win campaign model by asking customers to listen to participating radio stations for the keyword they’ll need to enter . By doing so, they benefit themselves and local radio stations as entrants need to listen to the radio to learn the secret keyword.

Build your own loyal following with a Text-to-Win or SMS Sweepstakes campaign! Contact us or call (305) 505-­­5393 for help with setting up your text message marketing.






April 27th, 2016

Capture on-the-go event attendees with a text-to-win promotion.

According to MobileSQUARED, 90 percent of people read a text message within the first three minutes of receiving it. With attendees on the move, you need a channel they can interact with fast. Setting up a text-to-win promotion can provide the incentive to draw action from attendees and respond to instantly while on the move. Once attendees enter your text-to-win program, you can draw winners and send text messages to all participants to keep you top-of-mind.

Here are 4 ideas for using a text-to-win for your event.

Educational Events

Educational events can include webinars, lectures, seminars or other types of presentations. If you’re looking to increase attendance at your event, a text-to-win campaign can help drive interest and increase participation. If there is an admission charge, you can also use text to offer a discount or free admission to a lucky winner. Another trend with events, especially online webinars, is to send out a text message to remind entrants when the event’s about to start.

Trade Shows and Conferences

Running a text-to-win campaign during a trade show or conference is a great way to keep your brand in the minds of attendees, generate excitement for your booth, and capture more leads. By offering a prize that attendees can’t ignore, you’ll outshine your trade show competitors and open a direct communication channels via text between you and the attendees.

Business and Product Launches

Starting a new business or launching a new product? A text-to-win is a great way to raise awareness for your launch. Consumers have many choices when buying products or services. If you want to attract new customers, using such a campaign is a cost-effective way to get the word out and generate buzz. After participants enter, ask them to share your sweeps on social media to leverage their networks.

Sports Events

With a well-maintained list of mobile subscribers, sports teams and companies can build buzz for games and athletic events by running text-to-win promotions. Ideas for prizes include ticket giveaways, complimentary merchandise, and more. During the off-season, other text promotions can keep fans engaged.

Build Your Brand with Text-to-Win

Text-to-win sweepstakes help build your brand because they can improve brand recognition and engage your audience in a mobile environment. Our platform offers a number of features including custom messages, access to insights and analytics, suggested rules, web forms and an account dashboard, all while ensuring that your campaign is compliant with FCC requirements and mobile guidelines. When you use text-to-win for events, it’s a win-win for both your subscribers and your business.

Are you ready to promote your event with a Text-to-Win? Email us or call (305) 505-5393 for help getting started.






April 20th, 2016

mobile-subscribers

Are you looking for an easy way to boost your mobile subscriber list? Then consider running a text-to-win campaign to attract new customers. A sweepstakes is a great way to attract attention to your business.

Text-to-win campaigns also have an advantage over other text messaging promotions simply because your business doesn’t have to offer as much to capture a new subscriber. Instead of offering an incentive to everyone who subscribes, you need only offer one grand prize – a bigger prize means more excitement!

Here are some tips to help you grow your mobile database…

Promote Your Campaign on Social Media

Using social media to promote your text-to-win is a great way to increase participation. By creating graphics or a message and including a call-to-action, you can promote your text-to-win on Facebook, Twitter or any other social media site. Social media is also optimized for mobile.

Leverage Other Marketing & Advertising Vehicles

Are you advertising in print or online? Do you create videos, sponsor events or attend trade shows? You can leverage all of these opportunities for your text-to-win by including a call to action (“Text PETS to 65047 for a chance to win free pet food!” for example) either digitally or in print.

Use Referral Marketing

If your business wants to boost referrals and word of mouth, a text-to-win campaign can work extremely well. By creating prizes that are attractive to your customers and promoting your campaign with referral marketing, you can convince them to share the promotion with friends and family.

Don’t Forget About Customer Retention

When a subscriber opts in to your text-to-win, this only marks the beginning of the many opportunities you will have to engage with the subscriber. If you want to establish good relationships with your subscribers, it’s important you continue to send messages after the promotion is over.

To keep your subscribers from opting out and to ensure a good ROI for your business, you must keep your subscribers engaged by sending new promotions and updates about your business that are relevant to their interests. Having a retention strategy is just as important as finding new people to sign up for your mobile SMS campaigns.

Increase the size of your mobile subscriber database with a Text-to-Win campaign! Contact us or call us at (305) 505-5393 for help getting started.






April 12th, 2016

Branding with mobile keywords

Are you familiar with mobile keywords? It’s a term that may not be familiar, but mobile keywords are extremely important for the success of your text-to-win campaign. Here’s a breakdown of how you can use them to brand your business when texting.

First, What Are Mobile or SMS Keywords?

A mobile keyword, also called an SMS keyword, is a short word with letters and/or numbers that is sent in a text message to a short code (a 5-digit phone number). It not only brands and identifies your business, it also triggers a response from the mobile texting platform.

For example, let’s say the keyword for your business is TYKETOYS. To signup, a subscriber would text your keyword (TYKETOYS) to our short code, which is 65047. They would then get an automatic return text confirming their subscription.

This keyword also brands and identifies your business when you send out text messages, since each message is prefaced with your keyword.

Here’s an example of a message: “TYKETOYS: Make the most of spring with our outdoor toys! Get 15% off with coupon code SPRING15.”

Keywords serve a dual purpose: to allow someone to subscribe or opt-in automatically and to identify your business.

Choosing Mobile Keywords

You won’t be able to change your keyword easily, so it’s best to choose one carefully. Any changes to the keyword could cause confusion and derail your campaign.

Keep these tips in mind when you select mobile keywords for your text-to-win:

  1. Make the keyword easy to remember by relating it to your business name or product.
  2. Make sure the keyword is as short as possible and one word only (no spaces).
  3. Use proper spelling and don’t try to invent new words.
  4. Avoid special characters, including symbols.

 Promote Your Branded Keyword

Once you’ve chosen the right keyword, why not use it to promote your brand and your sweepstakes? Here are a few ways to promote your campaign and your business with your mobile keyword:

  • Print it on promotional items and apparel. For a creative push and fashionable branding, feature your mobile keyword on t-shirts, baseball caps, apparel and promotional. Think of them as conversation starters that can attract new customers to your text-to-win.
  • Do you have company vehicles? Brand them with not only your logo and information, but with your keyword as well. Used this way, your keyword will be truly mobile and can be another avenue to increase subscribers.
  • Online promotion via social media and video. Promote your mobile keywords online via multiple channels, such as social media and digital video advertising. The best way to boost participation is to make sure your message is seen by as many people as possible.

Using mobile keywords to brand your business is a simple way to increase the effectiveness of a text-to-win campaign. Getting new subscribers and potential customers into your pipeline is the ultimate reward for using mobile keywords!

Reserve your mobile keyword today to get started with a text-to-win campaign. Contact us or call us at (305) 505-5393 for help.






March 29th, 2016
Text To Win - Momares

1. Advertise you call to action, 2. Confirm participants entry, 3. Save participants info.

Before you run a text-to-win campaign, you need to know how things work to avoid major problems. Planning is the key to success when it comes to text-to-win campaigns. Here are 5 tips for a successful text-to-win campaign.

1. Got Goals?

Many business owners think the only measure of success for a text-to-win campaign is getting people to enter. But it’s vital you start with a goal in mind. Setting goals for your campaign, such as gaining new email leads or introducing a new product, can help you to design campaign that is successful on many fronts.

2. Don’t ask for too much information in exchange for a chance to win.

Don’t be surprised at the low number of entries for your campaign if you ask for too much information. Yes, text-to-win campaigns can offer a great opportunity to learn a bit more about your customers. However, too much data collection will drive people away, even if the prize for winning is awesome. My advice is that if you plan to use the information then ask for it, if not, skip it. For example, if you have an email Newsletter then ask participants for their email. If you are not sending any mail, then don’t ask for address. When it comes to the entry requirements, keep things as short and simple as possible. You’ll have other opportunities to ask for more information later.

3. Create a promotion plan.

Before your campaign begins, create a promotion plan that will leverage as many promotional channels as you have. You may want to promote the campaign via social media, internal email lists, via your website or by other means. Every little push will help gain more participants.

4. Don’t forget about subscribers after the text-to-win ends.

If you only focus on the winner once a text-to-win promotion ends, you are missing out on additional opportunities to continue marketing. Send a thank you text to everyone who entered. Offer a consolation prize or special discount. Invite them to visit your company on other platforms. You know what to do.

5. Take care of the legal stuff.

No one wants to have a text-to-win campaign derailed by legal issues. To keep everything running smoothly, make sure your company follows TCPA text message regulations and has official rules in place for the campaign. You should also make sure all users have given consent to be included in your campaign by opting-in. Momares’s text-to-win platform includes all required disclaimers for participants and opt-out instructions in every text message.

We hope you use this as an overview of the steps that will dramatically improve the odds that your campaign will be successful.

Reach your audience with a Text-to-Win or SMS Sweepstakes campaign. Contact us or call us at (305) 505-­­5393 for help with setting up your (SMS) text message marketing.

I’d love to hear what you think in a comment or email me at marcos@momares.com






March 14th, 2016

Opt-in is required for text messaging

Are you afraid of giving your mobile number to businesses? When it comes to text message marketing, many still believe if they give their mobile number, it’ll be sold and they’ll get unsolicited texts.

But this should never happen. Companies are legally required to get consent (or opt in) or they’ll face consequences.

Breaking the Rules = Heavy Fines from the FCC

Texting users without permission can bring down heavy fines and significant penalties from the FCC. Those fines can reach up to $1,500 per text, per person. This is covered under the Telephone Consumer Protection Act (TCPA) of 1991, which was amended to cover SMS in 2012 by the FCC. The TCPA makes it mandatory for businesses to receive “prior express written consent” before texting consumers.

Know the Legal Requirements of Text Marketing

Momares’ text and text-to-win programs are designed to only text to those who opt-in. This ensures clients don’t inadvertently run afoul of the legal requirements. Our recent blog post on the legal rules of text messaging covers everything that you need to know before you start your campaign.

Is Your Program in Compliance? Ask Yourself These Questions

Before you launch your campaign, be sure you can answer YES to all of the following questions. This ensure you are indeed establishing a respectful and lawful relationship with your subscribers:

  1. Are you sending text messages only to users who have provided express consent per MMA regulations?
  2. As part of that consent, are all programs and instructions, including message and data rates, program terms and privacy policies clearly displayed with all opt-in promotions?
  3. Have you taken steps to ensure the user’s consent applies only to the specific program for which the user opted-in and the consent has not been treated as approval for other programs?
  4. Are you using double opt-in for subscribers who join the program via a Web form or other method? (In many cases, texting from a mobile phone is the one time that a single opt-in should be permitted.)
  5. Have you communicated that opt-out (STOP) and assistance (HELP) mechanisms are available at the time of opt-in?
  6. Are all opt-out requests honored within 72 hours of receipt?

 






March 2nd, 2016

In this Saturday, Oct. 26, 2013, photo provided by the Florida Keys News Bureau, feathered dancers prance down Duval Street in Key West, Fla., during the Fantasy Fest Parade. Attracting some 60,000 people, the procession was the highlight event of the 10-day Fantasy Fest costuming and masking festival that ends Sunday, Oct 27. The annual festival originated in 1979 and has matured into the Florida Keys largest special event, accounting for some $30 million in revenues according to local tourism officials. (AP Photo/Florida Keys News Bureau, Andy Newman)

Would you enter for a chance to win a trip to the Florida Keys & Key West with fun, food & VIP tickets to Fantasy Fest? More than 11,000 people did in a successful text-to-win campaign for the tourism council.

This was the council’s first time using text-to-win or mobile marketing this way. It was an effort to increase awareness for the destination. You might be thinking everyone’s heard of the Florida Keys as a vacation spot, right? It’s well known among older generations, but the council wanted to reach the next generations, including Millenials.

With that in mind, we set up their text-to-win with a form to collect information, including date of birth.

Here’s a look at the results:

  • Objective: increase awareness for the destination
  • 11K completed sweepstakes entries with information such as First, Last, Email, Mobile and DOB.
  • 17k+ Visitors to the sweepstakes entry page
  • Data showed the majority of participants were from Florida, followed by Texas, California and Pennsylvania.
  • Average participant age was 54
  • More than 50% of participants were women
  • Breakdown by generation: 40% Boomers, 40% Gen X’ers, and 20% Millennials
  • This also led to 44,000 new fans to the Florida Keys Facebook Page
  • Text-to-win was shared more than 1,000 times on Facebook

The council was very pleased with the results, although a little surprised by the average age and generational breakdown. It just goes to show that everyone’s now on mobile and while text does offer greater access to Millenials, it also varies based on your audience and the appeal of your offer to that age group.

What made it a successful text-to-win?

  • It was promoted in multiple channels, including social media, online and in print
  • It was marketed often and consistently
  • The prize was relevant for the audience and was presented well
  • Appealing graphics and the offer itself got attention
  • The program captured valuable user information that can guide the sponsor in future efforts
  • The campaign generated a list of more than 11,000 mobile subscribers

A response from the council:

“The professionalism, dedication and hard work from the team at Momares helped us achieve our goals as a destination, allowing us to access a new mobile user platform as a means to communicate with and attract potential and repeat visitors to the Florida Keys. Momares proved to be a partner who understood the destination’s needs and goals.”

– Julie Botteri on behalf of the Florida Keys & Key West Tourist Development Council






February 23rd, 2016
77M Millennials in the US today and half of them use their mobile phone to research products and services. If you want to reach them, it’s going to be on their mobile.

There are 77 million Millennials in the US today and half of them use their mobile phone to research products and services. If you want to reach them, your best bet is mobile.

Millennials make up one of the largest segments of the population in the U.S. at 77 million. And roughly 85% of them own smartphones, according to Nielsen. So how do you reach them? Text and SMS marketing.

Here are some reasons why text message marketing is the key to reaching Millennials (ages 18-34).

Millennials Prefer Texting

If you want to reach Millennials via smartphone, using text message marketing is the best way to do so. Text messaging is the most dominant form of smartphone communication for Millennials, per a 2014 Gallup poll. In fact, it’s most prevalent for anyone under 50. And, of course, we’re talking text messages for which they’ve opted in!

Text Messages Have Higher Open Rates than Emails

The open rate of text messages is 85% or higher. Compare that to email open rates of roughly 20% or less. This difference can have a dramatic impact on your ability to reach prospects and customers. Need I say more?

Text Messages Are Preferred Over Mobile Apps

Do you use all of the apps on your phone? Users are getting app fatigue and are unlikely to download another app unless it offers significant value. Don’t force your customers to download an app to interact with you. You risk getting deleted. Use texting instead. It’s on every smartphone and everyone knows how to use it.

Millennials Don’t Use Voicemail

The New York Times says voicemails are about as obsolete as swing dancing and are virtually useless to Millennials. I’m not a Millennial, but I’ve been using it less as well. Have you? Part of the reason is voicemails are considered a little more cumbersome, when the same message can be sent instantly with a text. Is your company still making cold calls for sales? With this generation, it’s not a good idea.

Want to reach Millennials with a mobile campaign? Contact us or call us at (305) 505-5393 for help.

I’d love to hear what you think in a comment or email me at marcos@momares.com






February 15th, 2016

Mobile Marketing in 2016

As a leader in mobile marketing, we’ve predicted the rise of mobile for years. In 2016, mobile is getting more attention as mobile usage now dominates all other forms of communication.

Take a look at these insights on mobile marketing from leading experts to decide if your business is ready for mobile in 2016.

The Most Consequential Year

“2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting to empowered customers who expect to get anything they want immediately, in context on their mobile devices.” – Julie A. Ask, Forrester Research

Missed Opportunity

“SMS marketing is, truly, the biggest missed opportunity.” – James Harrison, Oxygen8 UK

Staying Power

“SMS has staying power in a world that has become saturated with multiple chat and messaging platforms.” – Brian Patterson, Go Fish Digital

Plays a Key Role

“SMS may be viewed as antiquated technology – but the reality is it that SMS plays a key role in connecting most modern technologies.” – Jamie Tolentino, TNW

In a Renaissance

“SMS, or text messaging, is in a period of renaissance currently.” – Brian Heikes, 3Cinteractive

He goes on to describe a study by SAP global, which showed that 70% of consumers feel SMS is a good way for a company to get their attention and 64% believe organizations should use SMS-type engagement more frequently.

It’s Familiar

“Texting is easy. It’s familiar.” – Kyle Vanhemert, Wired

This is why texting texting will stand the test of time–in contrast with apps which have a learning curve. As Kyle says, it’s a “medium in which we’re already fluent.”

High ROI

“Sending an SMS message is much cheaper than most marketing channels, and it can deliver the same (if not higher) level of ROI.” – Krissy DeAngelis, Waterfall

 






January 26th, 2016

How to promote your mobile marketing campaigns on social.

Whether you’re offering Text 2 Win prizes, mobile coupons or other offers, your campaigns will only succeed as long as you keep promoting them.

We see many clients promoting their campaigns once or twice, then letting them fall off the radar. Are you doing the same? If so, you’re losing opportunities to get new subscribers!  Be consistent about reminding your fans/followers of your text message offers.

Read on for tips on promoting your mobile offers, in some cases on auto pilot.

Promoting (and Scheduling) on Facebook

It’s a no-brainer to promote your campaigns when they launch. But how do you keep it going consistently? Schedule those posts.

Did you know you can schedule posts within Facebook? You can schedule a post to run each week. Here’s how…

1. Enter your text and upload your photo in the post box on your Facebook page. Then, instead of clicking “Publish,” click the down arrow right next to it and select “Schedule.”

How to schedule your mobile promotion on Facebook.

2. Choose the date and time you’d like it to post on Facebook and click “Schedule.”

Scheduling your mobile marketing post on Facebook.

3. Facebook will confirm it has been scheduled. You can see all of your scheduled posts by clicking “Publishing Tools” at the top menu of your Facebook page and “Scheduled Posts” on the left.

A confirmation of your scheduled post on Facebook.

4. Your post will appear at the scheduled time. Make sure to interact with any fans who respond!

Scheduled post on Facebook.

Remember to include your call-to-action. A photo or visual will also help get attention.

Other Networks & Tools

For Twitter we recommend scheduling a message to run once every day or two (at different times).  If you’re posting on LinkedIn, we suggest 2 times a week while the campaign is running.

You can also schedule posts with apps like TwitTimer or Hootsuite.