Posted on

WUSA 9 TV Station Uses Text-to-Win to Run Weekly Sweepstakes

TV Station Uses Text-to-Win for Weekly Sweepstakes

“Washington DC’s Leading Local News” TV station, WUSA-9, wanted to create engaging sweepstakes that worked well on air and could promote their sponsors.

So how did they build excitement while keeping it easy to manage? By using Sweeppea’s text-to-win platform and awarding prizes every week. By running it weekly, they get their audience’s attention with a new prize each week. Plus, it’s a great way to add value for their sponsors.

Promoting it on air is as simple as telling viewers to text a sweepkey to 65047 to enter. (While mentioning that text & data fees apply.) Choosing winners with the automatic random winner picker also makes it easy for the station to run.

Objective:

  • To create and promote weekly text-to-win sweepstakes on behalf of the TV station’s sponsors.
  • To quickly select and notify winners.
  • To gain a database of participants to re-market sponsor’s offers via text message and emails.

Promotional Channels:

  • Mentions and spots during the TV news program
  • Social Media promotion

Outcome (differs by sweepstakes):

  • Hundreds of participants enter.
  • Hundreds of new emails are collected for the station and/or its sponsors.

Prize: They differ by sweepstakes, but many are free tickets to events.

To get started with your own text-to-win, see features and pricing.

Posted on

Why You Should Market to Millennials with an SMS Sweepstakes

Why You Should Market to Millennials with an SMS Sweepstakes

Now that Millennials are officially the largest group of consumers, you should make sure to take advantage of all of the marketing opportunities this group offers. In fact, several surveys have shown Millennial customers are highly receptive to brands that offer giveaways and rewards.

As a group, Millennials are constantly on mobile as well, making SMS sweepstakes a good way for your brand to reach them. Here is some insight on why SMS or text is a good platform for reaching this group.

Loyalty and Rewards Programs Attract Millennial Consumers

According to the Harris Poll on Millennial consumers, more than 75% of them participate in loyalty and reward programs. They’re also more likely to choose brands that offer loyalty and rewards programs (75%). In fact, loyalty and rewards programs are the top incentives they look for in exchange for sharing their personal information with marketers.

Millennials are Willing to Share Their Personal Information With Brands

Compared to Baby Boomers and the Gen X generation, Millennials are also less concerned with data privacy and security as consumers. Their willingness to share personal information also means brands can reach them more easily with personalized content, which Millennials prefer. They’re also 47% more likely to share their information in return for incentives or rewards.

Millennials Love Contests and Sweepstakes

According to a radio marketing study (PDF), 52% of Millennial respondents said they would be interested in participating in a contest or sweepstakes heard on the radio. Roughly 60% said they would be receptive to considering buying the product of a contest or sweepstakes sponsor.

Considering their affinity and high use of text, Millenials are an ideal group to target with an SMS sweepstakes. 

So if you’ve been planning to target Millennials for your business, now is the time to get started!

Build a brand-boosting SMS sweepstakes today. See features and pricing to get started.

Posted on

Sweepstakes Prizes: Why Bigger Isn’t Always Better

Why bigger isn't always better with sweepstakes prizes.
When it comes to sweepstakes prizes, you may be tempted to try to exceed expectations. After all, who wouldn’t want to win a crazy awesome prize?

But as it turns out, a recent study found that going all out isn’t want people really want or need from your brand.

Here are 3 reasons why bigger isn’t always better when it comes to sweepstakes prizes.

Customers Don’t Want the Burden of a Huge Prize

Before you select a sweepstakes prize, consider how it will affect your sweepstakes winners.

Will they have to pay a tax bill in order to claim it?

Will it require them to rearrange their schedules or travel in order to enjoy it?

If a prize is too expensive or too difficult to claim, your participants are more likely to decline it. Worse, they might not even enter the sweepstakes in the first place.

In fact, when consumers were asked if they were more likely to enter for a prize of $100,000 versus $10,000, the larger prize only gained 5% more responses, according to a study by Hello World.

Bigger Prizes Take More Effort

Most consumers think if there is a huge prize being offered, it’ll be harder to win as well as claim.

So while people enjoy the possibility of winning a big prize, they don’t want to expend a lot of effort to win it or to claim it.

Free products or services under $1,000 are considered more attainable. Combine this with a high odds of winning and your fans are more likely to enter with the hope of really winning.

Sweepstakes Prizes Should Be Highly Targeted 

Before you put your next sweepstakes into action, also consider whether the prize you’ve selected is the best option for your audience.

Is it relevant to your brand? Does it appeal to your audience and their demographics (income, age, etc.)? It’s not as simple as picking the biggest or trendiest product. And putting a little thought into this can really boost the outcome.

By selecting the right sweepstakes prize, you can maximize the success of your promotion and ensure your winners are truly satisfied.

Ready to set up an SMS sweepstakes? Reserve Your Sweepskey now to get started in under 10 minutes.

Posted on

Retailers Want Promotional Ideas from Distributors. Here’s One… Text-to-Win

Retailers Want Promotional Ideas from Distributors. Here’s One… Text-to-Win Sweepstakes
We all know that getting your product into a retail store doesn’t mean it’s going to sell. And with shelves full of competing products, it’s your job it to help retailers showcase your product. That’s why they’re constantly on the lookout for promotional ideas that boost sales.

We have a good idea for you… text-to-win sweepstakes.

What is it?

A text-to-win is a mobile sweepstakes in which the consumer enters by simply sending a text message on their phone. It’s one of the easiest sweepstakes to enter and to run.

Steps of a Text-to-Win sweepstakes.
1. Advertise you call to action, 2. Confirm participants entry, 3. Participants info is saved on your account.

Although text-to-win has been around for many years, it’s still fairly new to most. Large brands have realized its potential, however, and have been using it more often in recent years.

It’s increasingly a mobile-first world and text messaging is the new frontier in modern marketing.

Why text-to-win works in retail…

  • It’s convenient. Shoppers can enter a text-to-win while in the store.
  • It can build excitement and improve your positioning or display space in store.
  • It’s easy to add on to POS’s, FSI’s, store shoppers, circulars or ads (print, social, TV, etc.) by adding the call-to-action of your sweeps. “Text WIN to 65047 to enter our sweeps.”
  • The same text-to-win program can be used in multiple retailers.
  • Texts have among the highest open rates (90%+) and redemption rates (up to 15% on offers)
  • It’s not just for Millenials. Up to 92% of the 50+ crowd text weekly. (Pew Research)

The myths that keep brands from going mobile

While texting for business is more than 20 years old, there is still a bit of distrust held over from the early days. But these myths no longer hold true…

Texting is spam

Text messaging for businesses is more highly regulated than email spam, since it’s overseen by the telecomm industry and the FCC. Trust that AT&T and other phone providers will come down hard on anyone using their system for text spam. In fact, anyone sending spam texts can be charged up to $1,500 per text, per recipient.

Consumers don’t trust text

Americans are comfortable with text, now more than ever. About 97% use it once a day, according to Pew Research. And since it’s native to all mobile phones, there’s no learning curve or app to download.

Consumers don’t understand text-to-win

Tell that to Bed, Bath & Beyond, Bud Light, Publix, Pizza Hut, Wal-Mart, etc.  Consumers of all ages are now comfortable with sending a text to enter a sweepstakes. It’s more likely that a brand might not understand it or is new to using text, but we can help guide you in the right direction.

Text is a fad for Millenials only

That might have been true in the early days, but is no longer the case. As we said earlier, up to 92% of Americans aged 50 or older text at least once a week, according to Pew Research. Remember, many people are getting rid of their land lines and using mobile phones only and they are more comfortable with all smartphone featuers. Text is here to stay and it’s used more often than ever.

The bottom line…

While texting for business is regulated, it’s not complicated.

Text-to-win sweepstakes are convenient for shoppers and brand marketers and can bring high returns in store.

To get started with your own text-to-win, see features and pricing.

Posted on

What to Do When The Winner Doesn’t Accept the Sweepstakes Prize

What to Do When The Winner Doesn't Accept the Sweepstakes Prize

Who doesn’t want to win something? Surprisingly, some people don’t. Here’s what do when the winner doesn’t accept the sweepstakes prize.

Sometimes people win prizes that they simply can’t use. Perhaps the acceptance terms of the prize overlap dates for which they already have plans, the prize comes with a high tax bill or the winner entered the sweepstakes with the intention of winning a different prize. Regardless of the reason, they want to decline your offer and you’re now stuck with a dilemma.

However, this won’t be a major problem for you if you make sure that your rules incorporate provisions for such situations.

Include Provisions for Declined Prizes in the Rules

Be sure your sweepstakes rules include clauses stating that the prize “cannot be transferred, redeemed for cash or substituted by winner.” Make it very clear that if person can’t take the prize (they can’t travel on the trip, or don’t like the prize, for example), then they will have to forfeit it.

Disallow Prize Transfers

While it may seem that your company is being unfair, disallowing trades and transfers actually serves some very important purposes. Firstly, it prevents your prize from being used in a way that your company didn’t intend for it to be used.

Disallowing transfers ensures that the prize will not be given to someone who is not actually eligible to win the prize because that person did not directly enter the sweepstakes. Allowing winners to transfer their prizes to others is unfair to the other participants in your sweepstakes and could lead non-winners taking legal action against your company

A Winner Who Wants to Trade the Prize Must Forfeit

By not allowing a winner to trade the prize, you can avoid trading something of more or lesser value for the original prize. Secondly, allowing winners to trade prizes could hurt your relationships with the companies you’ve partnered with for sweepstakes prizes.

Secondly, never allow winners to trade prizes for cash. The purpose of a sweepstakes is to boost your brand. When you just give away cash, you are simply paying for engagement that won’t do anything to boost awareness of your brand or emphasize its unique positioning within the market.

When it comes for dealing with unexpected circumstances during your sweepstakes, rules are vital to avoid these types of concerns. With complete rules that are designed to address all sorts of problems, you can avoid ending up with lawsuits on your hands.

Build a brand boosting sweepstakes today!Reserve your Sweepkey and set up your campaign in 10 minutes or less.

Posted on

Supermarket Offered Free Bacon For a Year in Text-to-Win Sweepstakes

Supermarket Offered Free Bacon For a Year in Text-to-Win Sweepstakes

Hy-Vee Supermarkets appealed to bacon lovers with their prize… free bacon for a year.  They tied their promotion to the Blue Ribbon Bacon Festival, one of the top baconfests in the world. Hy-Vee, a chain with more than 240 stores in the Midwest, ventured into text-to-win and saw success with this promotion.

Objective:

  • To create a fun text-to-win to promote Hy-Vee Supermarkets during an event.
  • To convey to bacon lovers (and grocery shoppers) that Hy-Vee Supermarket is the place for great bacon.
  • To gain a database of participants to re-market offers via text message and emails.

Promotions Channels:

  • In venue advertising
  • Social media promotion

Outcome:

  • Hundreds of participants entered.
  • Hundreds of new emails collected.

Prize: Hy-Vee vouchers for a 12-month’s supply of bacon

To get started with your own text-to-win, see features and pricing.

Posted on

Case Study: 90+ Cellars Gets More Retail Space, Promotes New Wines with Text-to-Win Sweepstakes

Wine & spirits companies gain retail space with text-to-win

Food and beverage companies use sweepstakes not only to help their brands with customers, but also to help their positions in store.

Wine and liquor brands like 90+ Cellars for example, get a competitive edge with this type of campaign. They can ask the store to help them feature the promotion with an endcap or special display. These endcaps and displays boost sales and gain attention, while the text-to-win helps them build a database of customers. It’s a win-win.

Objective:

  • To create a fun and engaging text-to-win sweepstakes to promote their new wines.
  • To gain preferential end-cap shelf space and product positioning in retailers.

Prize: $100 gift card to Market Basket

Results: Hundreds of participants to start their mobile customer database.

Client said: “The Sweeppea platform worked very well and we would gladly use it again if we have another need for a text-to-win platform.”

Would you like to market your brand via text-to-win? Reserve Your Sweepkey now to get started with your campaign.

Posted on

Sweepstakes Marketing Tactics You Can Adopt from Big Brands

Sweepstakes Marketing Tactics You Can Adopt from Big Brands

Building a strong brand may seem difficult when your company has a limited budget for marketing. Fortunately, the power of text message marketing puts the strategies that big brands use within reach for smaller companies.

Here are several powerful sweepstakes marketing tactics that you can adopt from big brands.

Take it Mobile With Text-to-Win Entry

Allowing participants to enter your sweepstakes with a mobile text-to-win can make a big difference in the number of subscribers. It’s convenient (especially in a retail environment) and fast, which makes it appealing to consumers. Don’t forget to make your sweepstakes available for entry through your website and via social media, as well.

Offer Instant Win Prizes

With today’s technology, instant winners can be drawn automatically with software. For example, you can set an instant win for the 120th entrant (if one instant winner) or for every 25th entry (for multiple instant winners). Instant win prizes create a sense of urgency and excitement and give Millenials the instant gratification they like.

In fact, bd’s Mongolian Grill ran a very successful sweepstakes using this same tactic. They asked fans to visit a location for the secret code to enter their 25th anniversary give away and awarded instant win prizes every day. The result was increased foot traffic at all of their locations.

Offer Experiential Prizes

Unique experiences are memorable, which is why experiential prizes are trending. A DJ-hosted party at the sweepstakes winner’s home or tickets to a summer music festival are examples of experiential prizes.

These prizes can be more effective than product giveaways, because they allow the sweepstakes winner to share the prize with their friends and family, in turn attracting more fans to your brand.

Additionally, experiential prizes are more likely to be shared by winners on social media, which will give your sweep an additional boost.

Vallarta Supermarkets used this tactic when they ran a sweepstakes offering a tailgate party package as the prize. The prize included 60″ HDTV, $300 Vallarta Supermarket Gift Card, a BBQ Grill and a Live DJ.

With the sweep promoted on FM station Power 106 and a focus on the communities they serve, Vallarta Supermarkets generated thousands of participants.

Use Sweepstakes Data in Omnichannel Marketing

When you run a sweepstakes, you can collect various data points from your participants, including phone numbers, email addresses, and more. As you’ve probably noticed, whenever a big brand gets you to sign up for a promotion, they then use this data to send you offers later on other channels.

You can do the same for your company by using sweep data in your omnichannel marketing. This is marketing across several platforms, including web, social and mobile, to appeal  to the interests of those who entered and expressed interest in your brand.

Take your sweepstakes marketing to the next level and build a brand-boosting sweepstakes of your own. Reserve your Sweepkey and set up your campaign in 10 minutes or less.

Posted on

Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes on Power 106 FM

Vallarta Supermarkets Offers Big Game House Party in Text-to-Win Sweepstakes

Vallarta Supermarkets offered the makings of a great party during football season and killed it with their sweepstakes.

The prize was a Big Game House Party with a live DJ, a high-end BBQ grill, a flat-screen TV and a $300 gift card.

Running their sweep as a text-to-win made it easy to promote it on the radio. The DJs at Power 106 mentioned it on air and through social media. The company also promoted it through their own social channels and with advertising.

Objectives:

  • To create a fun and engaging text-to-win sweepstakes to promote Vallarta Supermarkets
  • To boost excitement for the “Big Game” and offer Vallarta Supermarket as THE place for all tailgating needs
  • To share a Vallarta Supermarkets video commercial with all participants
  • To build a database of participants for future marketing offers via text message and email.

Promotional Channels:

  • On-air advertising
  • Targeted digital
  • Social Media ads

Outcome:

  • Thousands of participants entered.
  • Video received a 5% click-thru rate.
  • Thousands of new emails collected.

Prize: The Grand Prize Big Game House Party included a 60” HDTV, $300 Vallarta Supermarket Gift Card, BBQ Grill and a Live DJ.

Reserve Your Sweepkey now to get your own campaign started as well.

Posted on

Major Winery Offered Trendy Prize in Mobile Sweepstakes

Kendall Jackson Wines Offered Trendy Prize in Mobile Text-to-Win Sweepstakes

This is a good example of offering a prize that’s highly valued by your audience. While the national winery has offered getaways and winery tours before, in this case they offered a Big Green Egg grill as a prize in their mobile sweepstakes.

In case you haven’t heard of them, Big Green Egg grills are trending to the top of the list in premium grills. These are ceramic grills and charcoal smokers that are desired by many in the market the winery wishes to reach. Using them to attract that market makes sense.

Aligning your product with a desired, trending item is a good strategy overall and one used here.

Objective: Boost sales and gain improved retail space from retailers.

Outcome: Hundreds of participants entered and the wine displays with text-to-win sweepstakes received end-cap and preferential space at retailers.

Prize: Big Green Egg Ceramic Grill and Charcoal Smoker

 

Big Green Egg Grills Used as Valued Prize for Mobile Sweepstakes

 

Would you like to market your brand with a mobile sweepstakes? It’s easy to start a new text-to-win campaign! To get started, see features and pricing.

(Images copyrighted to Big Green Egg.)