January 26th, 2016

How to promote your mobile marketing campaigns on social.

Whether you’re offering Text 2 Win prizes, mobile coupons or other offers, your campaigns will only succeed as long as you keep promoting them.

We see many clients promoting their campaigns once or twice, then letting them fall off the radar. Are you doing the same? If so, you’re losing opportunities to get new subscribers!  Be consistent about reminding your fans/followers of your text message offers.

Read on for tips on promoting your mobile offers, in some cases on auto pilot.

Promoting (and Scheduling) on Facebook

It’s a no-brainer to promote your campaigns when they launch. But how do you keep it going consistently? Schedule those posts.

Did you know you can schedule posts within Facebook? You can schedule a post to run each week. Here’s how…

1. Enter your text and upload your photo in the post box on your Facebook page. Then, instead of clicking “Publish,” click the down arrow right next to it and select “Schedule.”

How to schedule your mobile promotion on Facebook.

2. Choose the date and time you’d like it to post on Facebook and click “Schedule.”

Scheduling your mobile marketing post on Facebook.

3. Facebook will confirm it has been scheduled. You can see all of your scheduled posts by clicking “Publishing Tools” at the top menu of your Facebook page and “Scheduled Posts” on the left.

A confirmation of your scheduled post on Facebook.

4. Your post will appear at the scheduled time. Make sure to interact with any fans who respond!

Scheduled post on Facebook.

Remember to include your call-to-action. A photo or visual will also help get attention.

Other Networks & Tools

For Twitter we recommend scheduling a message to run once every day or two (at different times).  If you’re posting on LinkedIn, we suggest 2 times a week while the campaign is running.

You can also schedule posts with apps like TwitTimer or Hootsuite.






January 26th, 2016

What you should know about mobile coupons in 2016

The role of mobile couponing in SMS text message marketing is expected to change this year. While couponing is still used to promote a product or brand, the sophistication of tracking technologies and other analytics tools give us more data and offer more options. Here is what you should know about mobile coupons in 2016.

1. Track Purchases and Behavior with Mobile Coupons

In 2016, you can expect to see more emphasis on the mobile coupon as a way to track purchases and consumer behaviors. With sophisticated analytics tools, marketers can now analyze the use of mobile coupons at the individual level to see patterns and trends. With more granular data available, companies can better personalize mobile campaigns to drive higher sales conversion rates and engagement.

2. Retailers Focus Less on Coupon Sites

Part of the shift in mobile coupons has resulted from retailers relying on their own marketing efforts to boost mobile coupon redemption rather than coupon aggregator sites. As a result, retailers are now using SMS marketing campaigns to provide unique coupon codes so that users can be individually tracked. In the end, retailers will rely less on third-party sites to advertise coupon offers.

3. Delivery of Coupons via SMS Will Increase

The use of text message marketing to deliver coupons to consumers will also see an increase in 2016. This is because marketers are beginning to embrace mobile as an integral part of the system of devices and platforms that consumers use to engage with a brand. Jupiter Research estimates that the number of unique mobile users that redeem coupons will rise to 559 million this year. By the end of 2019, this figure is estimated to reach 1.06 billion users.

While mobile coupons are well-established in the United States, there is plenty of growth still to come in this area for marketers. As paper coupons become less common, we can also expect to see more companies using mobile marketing as couponing goes digital.

Want to learn more about using mobile coupons to boost your text message marketing campaign? Contact us or call (305) 505-5393 for help.






January 21st, 2016
Add text message marketing to your mix and watch you sales go up.

Add text message marketing to your mix and watch you sales go up.

If you’re looking for more ways to boost your e-commerce sales beyond the holiday season, consider text message marketing. Here are a few tips to help your business use text message marketing to boost sales online.

Offer Discounts and Specials
Customers love to receive discounts and special deals from online stores they shop at frequently. To get people to subscribe, let them know they can only get the deal or discount by opting in to your mobile campaign. You can also use mobile deals as a draw to attract first-time customers. Offer them the chance to opt-into your email and mobile list. How do text coupons work?

Send One-Day Sale Announcements
If you plan to host a one-day sale, text messaging is extremely effective for distributing this kind of time-sensitive offer. Send a text notification a day or two in advance and make sure you include a link to your website sales page so they can make purchases. Not only will this gain you extra sales that day, it can also increase customer loyalty as your subscribers start to rely on your text messages for last-minute sale details.

Add Excitement with Text-to-Win (SMS) Sweepstakes
Every customer loves to receive something for free. By offering a sweepstakes, you can ensure customers will be on the lookout for new text messages from your company. Offer it as a freebie when they sign up or send out the sweepstakes offers to your current list of subscribers. How does Text-to-Win work?

Promote New Products
Text messaging can also offer a quick way to get the word out about new products. This is best saved for “featured products” around which you’d have a campaign, however. If you promote too many new products every month or week, you’ll quickly turn off your readers and cause them to unsubscribe. Use these announcements in conjunction with other offers instead.

Businesses of all sizes can take advantage of text message marketing to boost e-commerce sales. The key to benefiting from this type of marketing is to understanding what motivates your audience and offering this on mobile. Start texting your customers on a consistent basis and you’ll be on your way to developing a loyal mobile customer base.

Ready to start with your own mobile campaign? Contact us or call us at (305) 505-5393 for help with setting up your text message marketing.

I’d love to hear what you think in a comment or email me at marcos@momares.com






January 8th, 2016

The Benefits of Mobile Sweepstakes and Contest Marketing:

Buzz: sweepstakes create tremendous word of mouth. The Florida Keys “Win a Florida Keys Vacation and Experience Key West BrewFest” sweepstakes generated a huge reaction in social media and on blogs, sweepstakes sites and elsewhere. In the first 3 hours alone, it received more than 1,000 visitors and nearly 400 “likes” and 600 “shares” on the Florida Keys Facebook fan page.

Increase Your Email and Mobile Database
: Sweepstakes and contests usually ask for name, email and address. Mobile sweepstakes take it a step further by gathering the mobile number as well. This increases the email and mobile marketing database tremendously and allows marketers to contact subscribers via text message and email after the sweepstakes is over.

High Return on Investment (ROI): The cost of setting up a mobile sweepstakes is far lower than the cost involved in traditional “paper entry” sweepstakes. The mobile entry component makes it very easy for the participant to enter. No forms to fill or staff needed to gather them. Mobile text-in entry increases the number of participants substantially. And the more participants you have, the lower the cost per entry. The ROI can be calculated by total entries or total qualified leads generated. ROI can be taken a step further by factoring in social media reach and new website visitors.

The Main Elements of a Mobile Sweepstakes
Goal: The objective of the sweepstakes needs to be clarified and kept top of mind in all activities. If it’s lead generation, the participants should be pre-qualified upon entry to facilitate the sales follow-up efforts. If it’s for branding, then promotion and related marketing and social networks should be leveraged as much as possible. If market research is a priority, then a survey can be included as part of the entry process. A marketer should plan beforehand what he will do with the data once it’s collected and how that data will turn into actionable analysis and a marketing asset.

Advertising: The beauty of a text-to-win promotion is that it works in every media channel, online and off. Your customers can enter from anywhere they are. They can be in front of their computer, mobile phone or in your store. You can place your a call-to-action (Text WIN to 65047 to enter…) in printed materials or any digital screen because all the participants has to do is send a text message to enter. We like to say, wherever you print your logo, be it, on your website, flyers, menus, Facebook or Twitter, you can advertise you text-to-win sweeps call to action.

In this Saturday, Oct. 26, 2013, photo provided by the Florida Keys News Bureau, feathered dancers prance down Duval Street in Key West, Fla., during the Fantasy Fest Parade. Attracting some 60,000 people, the procession was the highlight event of the 10-day Fantasy Fest costuming and masking festival that ends Sunday, Oct 27. The annual festival originated in 1979 and has matured into the Florida Keys largest special event, accounting for some $30 million in revenues according to local tourism officials. (AP Photo/Florida Keys News Bureau, Andy Newman)

Privacy: A lot of personally identifiable data is collected upon entry, especially when participants enter from their mobile phones. Marketers need to have and adhere to a solid privacy policy and a strong data management platform to protect the participant’s data. And always offer a way to opt-out and completely eliminate that participant’s personal information from the database.
Prize: Bigger isn’t always better. It’s crucial to pick the right prize– a prize that appeals to the target audience your product or service is trying to reach. Are you a college targeting high school students? A cruise trip for two to Alaska may not be the best option for high school students, but a new iPad mini will be.
Legal “Official Rules”: Because of their potential for abuse, sweepstakes are heavily regulated. In the U.S. all states have laws covering sweepstakes, sometimes resulting in exceptions, depending on where the entrant lives. Sweepstakes and contests are also regulated by U.S. Federal Trade Commission on a national level. Age requirements, date of birth, state of residency and the monetary value of the prize all affect how sweepstakes’ Official Rules are assembled. The Sweepstakes Official Rules should be reviewed by an attorney specializing in promotion marketing laws. We can help.

Mobile Partner: Whether you are an ad agency or a small business, picking the right mobile sweepstakes partner is key. The mobile partner should be able to provide you with the services of executing and running a mobile sweepstakes. The mobile partner should also have the technical know-how to put together a text-to-win program and create mobile-optimized entry pages to capture participant’s information. A mobile sweepstakes partner should have the technology platform to provide a short code (Text WIN to 65047 to enter, for example), gather a database of mobile entries and provide reports as to the status of the program. They will also provide prize drawing, awarding and fulfillment services. A mobile sweepstakes partner will recommend Official Rules and promote your sweepstakes through their own channels. And when it’s all over, a mobile partner should provide post-sweepstake mobile engagement ideas to continue to drive the goals of the campaign and leverage the database of leads.

Fulfillment: A winner must be picked randomly and the prize awarded with the time limits that were set in the Official Rules. The winner must be contacted and a Declaration of Compliance, Liability and Publicity Release should be received before any prize is delivered. Based on the value of the winnings, a 1099 tax form needs to be sent to the winner as well. Fulfillment it’s a detailed and necessary process to avoid any future legal complications.

If you want to reach your mobile consumer, a text-to-win sweepstakes is absolutely one of the best way to do so. It allows the marketer to gather a detailed, permission-based profile of your mobile customer. Above all, it can create a fun, buzz-worthy event to energize current customers and reach new ones.






January 6th, 2016

Are users opting out of your mobile campaigns? A few tips to keep them coming back.

With attention spans getting shorter, it takes creativity and know-how to keep your subscribers from opting out.

While you can expect a few opt-outs with any campaign, there are some scenarios that can cause a higher opt-out rate than normal. Based on our experience, your opt-out rate for a mobile text campaign should average less than 1%. If subscribers are leaving at a higher rate, it’s a clear sign you’re doing something wrong!

Here are a few reasons why mobile subscribers opt-out and what you can do to turn things around:

Irrelevant or Unhelpful Message Content

If subscribers aren’t finding value in your text messages, they won’t waste time in unsubscribing. You have to keep them hooked with every message. Instead of sending bland announcements, make sure every message offers value and has a clear call-to-action. Don’t send a text until you have those two things.

Sending Text Messages Off-Hours

Like sales calls, text messages are only allowed between 8 am and 9 pm—in the subscriber’s time zone, not yours. If your subscribers are local, it’s easy to stay within that time frame. If you’re texting a national list, limit those hours to be safe. For example, send between 11 am and 9pm if you’re on the east coast or between 8 am and 6 pm if you’re on the west coast. You can still upset your subscribers if you text early or late, especially on the weekends, so avoid the beginning and ending times of that schedule and avoid going off-hours altogether. Refer to the full list of rules for text message marketing.

Too Many Offers

Don’t trigger the “annoyance factor” in the minds of your subscribers. Many will opt-out if they feel they’re getting texts too often. To avoid this, you need to learn how much is too much. We usually recommend once a week at most. Adding value and varying the style and content of your text messages can help. Also, make sure your subscribers can actually take advantage of each offer. Otherwise, your texts are too frequent.

So-So Customer Support

Does your business offer customer support for your text messaging program? There may be issues with customers who can’t receive texts because of their plan or their carrier. For that reason, it’s important to work with a mobile marketing firm that can help customers by text, email, phone or all three. Otherwise, those subscribers will ignore your text efforts and respond by unsubscribing.

Learn more about the best practices of text message marketing and contact us for help setting up a campaign.






December 29th, 2015

Mobile marketing for gyms

At the start of every year, people sign up at the gym hoping to make a change for the better. Unfortunately, many don’t keep that commitment all year long.

For fitness centers and gyms, getting customers to keep their membership over the long term is a big problem. Fortunately, mobile marketing can help keep customers motivated and coming back.

Here are a few ways to use mobile marketing to promote a fitness center or gym:

Retain & Engage Current Members

It’s a known business adage that it’s less expensive to retain existing customers than to acquire new ones. Text messaging is a way to increase “touchpoints” with your customers and keep them engaged. Text your members once a week with updates, motivational messages, promotions or offers to keep them coming back.

You can also segment your subscriber list and reach out to subgroups of members. Want to send different updates to those interested in yoga vs. spinning, for example? You can. With segmented lists, you can reach out to different customer groups, based on the data you have on their fitness interests.

Create Workout Notifications

You can also use mobile marketing to send out workout notifications to members who enroll in certain types of classes or training at your gym. These notifications can include reminders about upcoming classes or tips for staying in shape between classes.

Notify Members of Last-Minute Changes

If an instructor is sick and won’t be able to teach class, send a text to let members know. Text messaging is a better option for alerts, which your members are likely to check more frequently than email. This will improve notifications of scheduling changes and will also make your gym seem more organized.

Alert Members When the Gym is Less Crowded

Everyone hates going to the gym when it’s super crowded. If you want to get more people in during slow times, why not send alerts when the gym is free? You can also schedule messages about holiday hours or changes. Sending out messages at the right time can create some buzz right when you need it.

Promote New Services

Mobile marketing is also a great way to promote new services and offers. Alert members about new classes, for example or offer specific services on certain days of the week. Promoting these via text will get the word out quickly and will help members feel like their taking full advantage of their membership.

Are you ready to get started with mobile marketing? Contact us or call (305) 505-5393 for help with setting up a mobile marketing program for a gym or fitness center.






December 23rd, 2015

Write text messages that spark action

In today’s world of increased drama online and off, it’s still possible to send messages that will get people to take action. And text message marketing is one way to get your customers to take the next step.

If you plan to use mobile marketing to promote your business, make sure you maintain consistency and clarity.  Here are some tips:

Offer Value

One of the best ways to get attention is to make sure every text provides value. Customers love discounts, exclusive promotions and other offers. While you don’t have to give the store away, saving money provides a strong incentive for customers to engage with your mobile campaign.

Keep it Short & Sharp

Keep each message short and sharply focused. Text messages are limited to 160 characters anyway, so you don’t have much room. If you must abbreviate a few words, make sure it still looks professional (i.e. no text slang) and is very easy to understand.

Tell Them What to Do Next

It may seem obvious, but it’s best to give readers a nudge and tell them what to do next. By telling them what’s next (the “call to action”), you’re encouraging them to take that step. It’ll be easier for them to move forward in the buying process and redeem your offer, enter your contest, visit your store or call your business.

Text Frequently

You should decide early on how frequently you will text your customers. During the sign-up process, let them know how often they can expect text messages from your business. The frequency of messaging is important, because some subscribers may opt-out if you text too often. Whether your customer can buy from you as often as you text is also a good indication of how frequently you should send text messages. We usually recommend once a week, depending on the audience and campaign.

Make it Relevant

Make sure every message is relevant to your subscribers. For example, sending out messages about lunch specials in the afternoon or offering discounts on maternity clothing to a list that includes men aren’t likely to get huge responses. Consider the timing and the audience to ensure every message will appeal to readers.

Want to learn more about setting up a successful mobile campaign? Contact us or call us at (305) 505-5393 for help with setting up your (SMS) text message marketing.






December 21st, 2015

Mobile marketing for restaurants
“Get a free appetizer with your entrée today.”

Trying to get more hungry customers to your restaurant? Consider mobile marketing. Text offers such as these can bring in new or repeat business with every message.

It can be extremely effective overall, if done right. Here is a quick rundown of the top strategies for restaurants to attract more business.

Provide Opt-in Incentives

To increase the number of subscribers for your campaign, consider providing opt-in incentives, such as a discount or free giveaway. Users are more likely to sign up for your text messages if there is an instant reward for doing so.

Use Time-Sensitive Offers

If you want to improve the response from your campaign, why not reach out to your subscribers when they are most likely to be hungry? Sending a last-minute discount offer around lunch or dinner time will surely appeal to subscribers. However, you should never send text messages between 9 pm and 9 am!

Promote Your Campaign on Your Website

If you want your subscriber list to grow, promoting your campaign on your website will help. Include a call-to-action to sign up for your campaign with a popover message or other prominent display on the pages of your site that receive the most traffic.

Find Subscribers via Social Media

Social media can offer a steady supply of new subscribers for your mobile marketing campaign. Statistics show that users are more likely to use mobile devices to access social media sites. Ask for opt-ins via social media and watch your subscribers grow!

Make it an SMS Sweepstakes

Make it more exciting for your subscribers with a text-to-win campaign or SMS sweepstakes. Offer a prize for entry to your program and you’ll see an increase in the number of subscribers who participate.

 Ask Customers about Their Preferences

As you use text message marketing to promote your restaurant, ask your customers about their preferences and then give them what they want. Whether it’s discount offers or more frequent texts or reminders about upcoming promotions, let your customers drive your campaign instead of simply guessing.

Want to learn more about setting up your own mobile campaign? Contact us.






November 30th, 2015

Use retail sales techniques on mobile.

We all want higher conversions or more sales online, but how do you get there? Get in the retail shopping mindset. These real-world retail techniques will motivate mobile shoppers and increase sales.

Go Digital with Coupons

Who doesn’t love to save a few bucks? Coupons are a great way to increase your sales online.

Offer digital coupons for certain products, for a percentage off or for other bonuses. At checkout, all a consumer has to do is input the coupon code and viola—their total just decreased, which means they may be inclined to spend more.

Encourage customers to sign up to your text message program and you can easily send text coupons once a month or on a schedule.

Increase the Average Order per Customer

Many business owners focus on getting more customers and more sales, but what if you get each customer to spend more when they shop?

You can increase the average order size for a time with a Cash-Back Formula. What’s that? You know… that option to get $10 off when you spend $100 or $20 off when you spend $150. It’s more enticing to shoppers since it offers a hard amount they’d get back, $10 rather than a general 10%, for example.

If you’re offering to discount an order, how does this tactic increase the amount they spend? Well, if the average person spends $50, they’ll increase that to $100 to get $10 back and your average total during that campaign increases by $40. It’s sheer genius and a tactic Amazon has used for years with the offer of free shipping if you spend $25.

Build Loyalty with Mobile

Encourage new shoppers to become repeat shoppers with a loyalty program. Offer a certain percentage off after they place a certain amount of orders, or reward them with a free product once they spend a certain amount of money.

If your shoppers feel like they’re being rewarded, they’re more likely to become loyal customers.

By implementing these tactics, you’ll see an increase your online conversions and you’ll be in the money.






November 5th, 2015
Sorry about the picture. We couldn’t resist its cheeky stock-image obviousness. Happy Holidays!

Sorry about the picture. We couldn’t resist its cheeky stock-image obviousness. Happy Holidays!

It’s crunch time. Holiday shopping is about to get started and you want to make the most of it. One of the best ways to reach your busy customers this holiday season is to text them. Catch them while they are online researching gifts or out and about shopping with their mobile phones in hand, looking for gift ideas, places to eat, and where to save money.

Text message marketing will alert and remind shoppers of your product and get them on board for your holiday offers. Thorough a text they can be hyperlinked to an online product page or have a coupon saved right on their phone.

Here are some tips to get you started…

Start Early

The holiday season officially kicks off with Black Friday and Cyber Monday, but that’s no reason to wait. Get started as soon as possible to hit early shoppers. Don’t wait until December or right before Christmas. A text-to-win sweepstakes or a text coupon can get your sales running.

Text New Offers

If you plan to host a limited-time or one-day only sale, it’s a good idea to text your customers a day before the promotion is to take place. This will help customers plan ahead and you can always remind them of your promotion the same day, if needed.

Don’t Forget About Last-Minute Shoppers

Don’t forget the procrastinators. Many customers wait until the final days to buy. Some may be too busy to shop earlier, while others may still be holding out for deals. Use SMS text marketing to appeal to both of these groups with last-minute deals. This period may turn out to be the peak opportunity for increasing your sales.

After Christmas Sales

It doesn’t end Christmas day. Many retailers participate in after-Christmas promotions. However, if you plan to promote offers at this time, make sure you focus on discounts and special pricing.

Is Free Shipping on Your List?

Yes, free shipping has been done many times before, but there’s a reason… it works. Nearly half (46.7%) of consumers in a recent NRF study said free shipping promotions are important factors in their decision on where to shop during the holidays.

Follow the Rules

In your quest to get more sales, don’t forget the rules. Text marketing is regulated and messages can only be sent to users who opt in. Also, avoid texting off hours. Your store may be open 24 hours, but you shouldn’t send text messages in the early morning or late at night.

Ready to start with your own mobile campaign? Contact us or call us at (305) 505-5393 for help with setting up your text message marketing.

I’d love to hear what you think in a comment or email me at marcos@momares.com