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How Many Fields Should Your Text-To-Win Entry Form Contain?

text-to-win entry form

How do you create a high converting text-to-win entry form? The key is to make sure that your form contains the right number of fields. But, how many is too many? How many isn’t enough?

Here are a few tips to help you sort it all out.

Your Entry Form Shouldn’t Discourage Signups

The key to designing and entry form that will get as many signups as possible is to ask for enough information to contact your subscribers while eliminating unnecessary form fields that will cause people to abandon your entry form without signing up.

Privacy is important to your customers and the more information that you ask for, the more they’ll wonder why you need so much information and what your company plans to do with it.

At Sweeppea, we’ve had the opportunity to run many campaigns for our customers and we’ve generally found that text-to-win entry forms convert best when then they have the following three fields:

  • First Name
  • Last Name
  • Email

These are the three recommended fields that your subscribers will have to manually complete while a fourth Mobile Number field will be auto filled.

Rules to Follow When Adding Fields to Your Text-to-Win Entry Form

However, these fields might not be enough for your campaign. If you’re considering adding additional fields to your text-to-win entry form, follow these rules to ensure that you’re only asking high-value questions:

  1. Don’t make repeated or unnecessary requests. Don’t request information from subscribers that you already have or could have obtained from your subscribers some other way (e.g. from your analytics data or CRM software).
  2. Make additional fields optional. This is a great way to make it convenient to enter your text-to-win campaign while also allowing you to separate people who have high interest in your business from those participants who are only in it for the prize.
  3. Keep it short. People have short attention spans when it comes to mobile marketing and no one wants to spend more than a few seconds filling out an entry-form (unless the prize is a billion dollars).
  4. Test multiple versions of your entry form. A/B testing your entry form can help you to find your sweet spot.

Final Thoughts

If you need to collect additional information in order to run your text-to-win campaign effectively and select winners, then by all means, add the fields that you need.

For the best results, we recommend keeping your text-to-win entry form brief and very basic.

Now that you understand the variables that go into creating a text-to-win entry form, you’re one step closer to creating your first campaign. Reserve Your Sweepkey now to get started.

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How Text-to-Win Flips a Participant Into a Customer

turn participants into customers -text-to-win sweeppea.com

You’ve managed to get subscribers to participate in your text-to-win campaign. That’s great!

Now you should let them know that the winners will be announced shortly, right?

Yes and …

If a major goal of your text-to-win campaign is to build a loyal base of subscribers that will become customers at some point, there are a few more things that you’ll need to do.

Here is a quick guide on the features of a text-to-win campaign that flip participants into customers.

Add a Secondary Opt-in Message

If you want to start converting participants into customers as soon as possible, the best thing to do is to add a secondary opt-message with an instant offer right after the participant signs up for your text-to-win campaign.

This helps you to start the sales funnel right away. It also lets participants know that you want them to try your products or services and you’re not only there to give away free stuff.

“Thank You for Participating”

If you feel like a secondary opt-in message with an offer will be too much of a hard sell, then consider sending a “thank you for participating” message instead.

You should include an offer with this message, as well. This is a more polite version of the upsell that all participants will appreciate.

Include a CTA

If you send an offer to a participant, don’t forget a call-to-action. A CTA increases engagement with your text message and that’s exactly what you need if you want a participant to buy.

Get the Timing Right

Getting a sale from a text-to-win participant means that you’ll need to act quickly. The instant that a participant signs up for your text-to-win campaign is likely to be the highest point of engagement with your campaign.

As a result, you need to make sure that you send any follow-up offers immediately after the participant signs up.

Don’t delay your message or you may lose an otherwise guaranteed sale.

Personalize and Humanize Your Messages

Above all else, keep in mind that your subscribers don’t want to interact with a company that does nothing but deliver sales messages all of the time.

In order to attract customers, you’ll need to use your follow-up messages to brand your company as a business that is easy to work with, offers products and services that are personalized to their needs, and responds quickly.

Ready to start a text-to-win campaign with Sweeppea? Take the first step and Reserve Your Sweepkey now.

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3 Modern Marketing Strategies Your Competitors Aren’t Using

Mobile Marketing

Wouldn’t it be awesome to have an unfair advantage over your competitors? Fortunately, it is easier than you think. Technology moves fast and most businesses are slow to catch on, or worse, they don’t bother at all until it’s too late.

If you want to achieve new heights in your mobile marketing efforts for your business, consider these 3 modern marketing strategies to get ahead.

1. Text-to-Win

SMS marketing is a no-brainer when it comes to modern marketing tools to use because consumers depend on their mobile phones for nearly everything these days.

In fact, there is no better way to reach your audience than with a text-to-win campaign that will not only get customers excited about your brand but will also give you future opportunities to market your products and services to a captive mobile audience.

2. Snapchat

Over 150 million people now use Snapchat to watch 10 billion videos every day. If your business is trying to reach that elusive segment of the market known as Millennials, then it is in your best interest to get on this platform right away.

In 2016, Snapchat did a study which concluded that its ads attract twice the visual attention of Facebook in-feed and 1.5 times more than Instagram in-feed.

Use Geofilters, Sponsored Lenses, and storytelling to grow support for your brand and engage with potential customers.

3. Influencer Marketing

While influencers were once primarily only found on blogs, today they’re everywhere! You can find them on social media and on almost every online platform, which means they are a marketing opportunity that you simply shouldn’t miss.

Influencers deliver reach and engagement that you simply can’t achieve with ads.

They also tend to be highly selective of the content that they promote so it is unlikely that they’ll work with your competitors if they’ve chosen to feature content from your brand.

Gain the First-Mover Advantage

Don’t worry if the competition loves to follow your company.

They want to see what you do next to attract customers and then try to piggyback off of your success. However, first movers have all of the advantages when it comes to modern marketing techniques.

While they sit back and watch, your company will attract more attention, more market share, and more sales. So if you want to get ahead with your marketing, the time is now.

If you’d like to try out some of these strategies for your business now, Sweeppea makes it so easy! You can create a text-to-win campaign in less than 10 minutes with our user-friendly solution. Reserve Your Sweepkey now to get started.

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How Do You Know If Your Text-to-Win Was Successful?

 

Setting Goals for a Text-to-Win Sweepstakes

What does a successful text-to-win campaign look like? Even the biggest brands sometimes have trouble defining what a successful text-to-win campaign actually is.

This is because every campaign is different and the numbers that ultimately mean that a campaign was successful are different for every client.

However, there are some campaign metrics that you should pay close attention to if you want your text-to-win campaign to meet the goals that you’ve set. Here are a few ways to help you measure the success of your text-to-win campaign.

Total Participants

Your first goal for your text-to-win campaign should be to set the number of total participants for your campaign that you would like to attract. If you’re not quite sure how many participants your campaign should attract in order for you to consider your text-to-win campaign as a success, that’s okay.

In fact, almost all of our clients don’t have exact numbers in mind when we ask them how many total participants would be ideal. However, it is important that you come up with a ballpark figure for the number of total participants you would like to attract.

Redemption Rate

A high redemption rate for your text-to-win campaign means that the prizes that you selected for your campaign are highly relevant to your audience. In addition, it also means that that you were able to engage your text-to-win campaign participants.

Opt-Out Rate

The opt-out rate allows you to see how people react to your SMS marketing efforts once the text-to-win promotion has ended. If you’ve found there are a significant number of opt-outs following the announcement of the prize winners, you probably did not provide enough value to your subscribers.

However, a low opt-out rate signals that you’re able to keep your subscribers engaged, which means that you’ll have even more opportunities to market your products or services to them in the future.

When you combine these three metrics, you’ll have a clear view into the success (or failure) of your text-to-win campaign. If you want to guarantee the best results, you should also make sure to follow these text-to-win best practices as you plan out your campaign.

When you define your goals for your text-to-win campaign while also making a clear plan to achieve them, success is nearly guaranteed!

It’s so easy to start a text-to-win campaign with Sweeppea. Take the first step and Reserve Your Sweepkey now.

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How Breweries Can Sell More Beer and Get Fans Engaged with Text-to-Win

drinking beer

Text-to-win is delivering some big returns for all brands and industries, so it’s no surprise that beer breweries are looking to get in on the action!

In fact, it is one of the best ways to build your brand with a targeted audience that is already excited about your products.

Here are a few clever ways to help breweries sell more beer while also getting fans engaged with text-to-win.

Do a Text-to-Win During a Live Event

Ask fans to interact with your text-to-win campaign while they’re attending a live event, such as a concert. You can ask them to opt-in to your campaign for a chance to win free beer or food!

Send Winners on a Brewery Tour

Old Bust Head Brewing Company is a local brewery specializing in Virginia craft beer. They recently held the “International Gold Cup Races” Sweepstakes in order to offer a North Rail Car Pass to the International Gold Cup Races to the winner.

However, a second prize that breweries might want to duplicate is that they also gave away a tour and tasting at the Old Bust Head Brewing Company Taproom.

By allowing people to enjoy an experience at their brewery, Old Bust Head was able to get their mobile subscribers excited about their brand and interested in visiting the brewery itself.

Give Away Complementary Products

Subscribers love free stuff! If you want to increase engagement, do a giveaway. Offering a chance to win a trip to the Superbowl or another sports game, is a great way to attract the attention of your fans.

You can offer a chance to win tickets, or give away items that are related to your beer products, such as the “SATURDAY DOWN SOUTH” GEAR sweepstakes that Bud Light recently held.

With branded merchandise, you can keep your beer company in the minds of your customers and also get more business through word of mouth advertising.

Keep the Updates Coming

Once you’ve got your mobile customers from your text-to-win campaign, you can also boost your sales later on by sending messages to both winners and non-winners. Sending news about new brands or beer varieties, as well as discounts and incentives, can bring in more sales from customers who already love your products.

In this way, you can keep your fans engaged, build more recognition and loyalty for your brand, while increasing your sales.

It’s so easy to start a new text-to-win campaign with Sweeppea! Reserve Your Sweepkey now to get started in 10 minutes or less!

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How to Pick a Relevant Prize for Your Sweepstakes

Wondering how to pick a relevant prize for your sweepstakes? Here’s how to do it!

First, you need to make entering your sweepstakes worth your subscribers’ time. After all, who’s going to provide their information for a prize that doesn’t excite them?

If you want to see a great response to your sweepstakes, here’s how to pick a relevant prize.

Give Away the Latest Tech Gadget

If you’re looking for something people will really want, the latest tech gadget is the perfect choice, as long as it’s relevant to your business. Keep in mind that the prize is the main thing that will impact the number of entries your sweepstakes receives.

A trending product is a great way to make your sweepstakes go viral. Everyone loves to have the latest tech gadgets, especially before they hit the retail stores. So if you can make a deal to get them on pre-order, even better!

Choose a Prize That Appeals to Everyone in Your Audience

If you are looking for prizes that are guaranteed to be a hit, they need to appeal to everyone in your audience. Some examples are:

  • A year’s supply of your product where the customer chooses the flavor, size, color, or other product attribute
  • A vacation to a location of the winner’s choice
  • A gift certificate

These prizes all work because they not only cater to the desires of your audience, they also offer choices. If you want your prize to be successful, don’t put restrictions that could potentially turn people away.

Find a Complementary Prize

If you can’t give away your product, then you should find a complementary one. The beer brewery, Deschutes Brewery took this approach when they unveiled their “Yeti Cooler” Sweepstakes.

Each winner of the sweepstakes received a Yeti “Roadie” Cooler, which makes it a lot easier to keep their Deschutes beer products cold! Another reason this works is because Yeti coolers are premium coolers and very desirable.

Kendall-Jackson gave away Big Green Egg grills, another premium and trendy product, to help sweepstakes winners plan the perfect summer barbecue. Wine and grilled food, who doesn’t want that?

Think about the accessories that complement your product and it’ll be easier to find some ideas for prizes to give away. Make it more convenient for your subscribers to enter with a text-to-win as well. They’ll be happy to enter for the prize and you’ll be rewarded with sweepstakes entries!

Reserve Your Sweepkey now to get started with your text-to-win campaign. If you have questions, contact us at support@momares.com or call (305) 505-5393 and we’ll be happy to help!

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How to Reach Your Audience in a Mobile World

mobile-world

How can you reach your audience in a mobile world? As marketers battle over the declining attention spans of today’s consumers, you’ll need a clear marketing strategy to beat the competition. To help you reach your mobile audiences effectively, we’ve put together the following tips.

Ensure Your Marketing Is Mobile-friendly

Today’s consumers are mobile-first. In fact, a study found that 80% of users use their smartphones to search the internet. In addition, mobile is outpacing desktop computers with mobile devices being the ones that users consider the most important for accessing the internet and for consuming digital media.

Therefore, if you want to reach consumers, you need to ensure that your marketing is mobile-friendly. You should make sure that your website uses responsive design to ensure that users can effectively navigate it via a mobile device.

Include Your Website

Adding your website to your marketing materials allows customers to learn more about your business when it is convenient for them. In addition, they’ll also have access to all of the other means of contacting your business, if you display them prominently on your website.

Update Your Email Template

You have less than 10 seconds to grab a subscriber’s attention with a marketing email. If you want your email to be read, make sure that your email template displays properly on mobile devices.

Mobile Sweepstakes

A mobile sweepstakes is very effective for promoting your business and reaching your mobile audience thanks to text messaging. This feature is available on every phone, including non-smartphones.

In fact, it is so easy to set up a mobile sweepstakes that all you have to do is Reserve Your Sweepkey to get started in 10 minutes or less.

Social Networks

These days, just about everyone you know uses social networking sites, such as Instagram, Facebook, and Twitter. If you want to connect with your audience, you need to make sure that your business is actively using these sites to recruit and engage customers. Social media is also a very effective tool for promoting your text-to-win campaigns!

We hope this compilation of mobile marketing tips can help you to grow your business. If you have any questions about marketing your business or you want ideas for a mobile sweepstakes, reach out to us via email at support@momares.com or call (305) 505-5393 and we’ll be happy to help!

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4 Tips to Help You Develop an Annual Mobile Promotions Calendar

mobile promotion plans 2017

How many times have you thought about putting together a new mobile promotion but couldn’t do it until the last minute?

Have you watched another company take advantage of a mobile or promotional trend and wished your company had thought of it first? You may have missed a few opportunities in the past, but there’s still hope! You have a chance to turn things around.

Don’t let your marketing fall behind. Now, is the time to plan next year’s promotions. To help you get started ASAP, here are 4 tips to help you develop an annual mobile promotions calendar:

Seasonal Promotions

Running seasonal promotions is the best way to take full advantage of the sales boost your business may get at that time.

What are the high and low times of the year for your business? Are there consistent patterns in sales and traffic to your business that coincide with certain months of the year?

Plan your promotions so they coincide with these seasonal variations. This can help you maximize sales during your best months and help you get over the periods when sales slow down.

Holidays

Christmas, Black Friday, Mother’s Day… nearly every business runs promotions during major holidays.

However, doing promotions for obscure or industry holidays can set you apart from the competition. If you’re looking for some ideas, you can find a list of bizarre, wacky, and unique holidays for 2017 here.

Some highlights from the list include:

Since fewer companies run promotions for these holidays, you’ll get the opportunity to explain what the holiday is about and how your customers can celebrate it with your promotion!

Events

If your company regularly hosts product launch events or attends industry conferences, come up with creative ways to incorporate mobile promotion ideas into these events.

By offering a positive way for your fans to increase participation with your brand, you can get them to share your promotion and attract even more attention to your event.

Do Something Creative

When you plan your mobile promotions in advance by creating an annual promotions calendar, you’ll have plenty of time to allow your creative juices to flow! Think of ways to make your promotions fun and exciting (perhaps, by offering amazing prizes or tying in recent trends).

Ready to set up your text-to-win campaigns for 2017? Reserve Your Sweepkey now to get started in 10 minutes or less.

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The Best Place to Include Your Text-To-Win Call to Action? Right On Your Product

milagros-liquor-text-to-win

While there are a variety of ways to promote your text-to-win, there’s one in particular that consumer product manufacturers may overlook – the product itself.  

This is a technique our client, William Grant, recently used to promote their Ohana Sweep. They created a card to slip on wine bottles:

william-grant-ohana

By using this method, they were able to incorporate the promotion without having to make changes to their existing product packaging.

In fact, this is a highly effective approach to promoting your sweepstakes and has many benefits.

Here are a few benefits to promoting your text-to-win right on your product:

You don’t have to change the packaging

You really don’t have to change the packaging for your product to include the call to action. Using a label, like William Grant did, or a sticker as a temporary solution while the sweep is running can be cost-effective.

You can also use the colors and design you already use for your brand and once the sweep is over, you’re quickly back to the regular packaging your customers are used to seeing.

Audience targeting is built-in

Since the text-to-win call to action will be shown only to the people who are most interested in your product, your existing customers, you don’t have to worry about finding an audience for your sweep. In this way, audience targeting is built-in, helping you to conserve your marketing budget for your campaign.

Helps your product stand out from the competition

Just like coupon labels/stickers get extra attention, so do sweepstakes labels. In addition, having a sweepstakes label on your product might even boost sales! Customers love promotions and if they see that there is a special offer on your product, they may be more inclined to buy it.

Customers can enter in-store or at home

With the ease of text-to-win, consumers can enter while they’re in the store or at home. There are essentially no restrictions for when and where they enter, which makes entering your sweep convenient for them.

However, you shouldn’t forget to create official rules and include an abbreviated set of rules on the front or back of your label. This will ensure you’re covered legally, so your sweepstakes doesn’t violate any laws or regulations.

Ready to start your text-to-win sweepstakes campaign? Reserve Your Sweepkey now to get started in under 10 minutes.

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How Beer, Wine, Spirits & Other Consumer Products Can Get More Floor Space With a Text-to-Win Sweepstakes

retail-end-cap-space

Brick and mortar stores are very competitive retail environments and anything you can do to get more space, even temporarily, is worth it.

If you’re wondering how to get ahead of the competition, the name of the game in retail is floor or shelf space:

  • How much space does your product have?
  • How can you get more of it or get your products displayed in a better location?  

One of the best ways to bring more attention to your products in-store is by purchasing end cap space.

End cap space is space at the end of an aisle with a bigger display.

Given the returns that end cap space can drive for a business, the costs to buy end cap space are HIGH with the expectation that you will move a lot of product while it’s highly visible to buyers.

Retailers also generally require brands to run specific end cap space promotions to help their products stand out.

As a result, smart businesses, like the beer/wine distributors that we work with, have been using our sweepstakes to get end cap space and maximize their returns.

With end cap space, people don’t even have to look for your product in the aisle. They’ll see your promotion as soon as they walk into the store!

Here’s how it works in 3 easy steps:

  1. Setup: A retail end cap consists of three sections – the banner, the core, and the bottom. You’ll use the entire space to promote your brand and your product.

  2. Promote: The banner a the top of the end cap can grab attention and display the details of your text-to-win sweepstakes along with your SweepKey (see the illustration above).

  3. Sell: The core of the display is where you’ll showcase your product along with the bottom, which is where you’ll keep extra stock of your product.

This setup allows shoppers to purchase your product and sign up for your text-to-win sweepstakes at the same time, MULTIPLYING your sales and your customer base!

Using end cap space coupled with a text-to-win sweepstakes can drive some insane returns for your business.

Companies that optimize their in-store assets, including by buying end space, can see their sales grow by a whopping 5% to 15% each year.

Also, research shows that 83% of shoppers have made an unplanned purchase based on a promotion or coupon.

When you combine the benefits of a text-to-win sweepstakes with those of having an end cap, you’re pretty much guaranteed a very good return on your investment!

Want to get more in-store visibility for your brand with a text-to-win campaign? Reserve Your Sweepkey now to get started in 10 minutes or less.