A mini-seminar on what every marketing and communications professional should know about the mobile marketing field.
Topics:
Market: What does the U.S. mobile phone market look like?
Jargon: What is a short code? What is SMS? What is a mobile keyword? What is MMS? What’s the difference between standard rate and premium messages?
Benefits: Why is mobile worth looking at? Who has had success with mobile and how (case studies)? Is mobile right for my clients or brands?
First Step: How to get started with mobile? What can kind of campaigns can you send? How to send a campaign? How do I market my message?
Laws, Practices and Conduct: What laws and regulations do mobile marketers need to follow? What are the mobile marketing best practices?
Costs: What does a typical SMS campaign cost? How much time do I need to spend on creating a campaign?
When: Wed, Oct 20, 2010 from 6:30 PM – 8:30 PM
Where: Bar 303 at 303 SE Mizner Blvd., Boca Raton, FL 33432
Cost: Free (nice, say thank you AWC)
Brought to you by: The Association for Women in Communications South Florida Chapter
Other nice things: 2 for 1 drink specials and FREE Appetizers with registration
Register: http://www.awcsouthflorida.org/insidepages/meetingregistration.cfm?pk_tblMeetings=76
Tags: marketing, mobile marketing, momares, sms, text message, text message marketing
